RadiumOne integrates Facebook Exchange

Social ad network RadiumOne today announced that it has joined the exclusive group of approved platforms integrating with the Facebook Exchange.

Facebook has about 20 partners selling retargeting ads through FBX, a real-time bidding system where advertisers bid on each ad impression as it is served. RadiumOne’s distinction is its “ShareGraph,” which ranks, scores and evaluates social sharing connections across the web. The company offers sharing products, po.st, re.po.st and via.me, that help it create unique audience segments that take into account data beyond what happens directly on an advertiser’s website.

The Facebook Exchange is a key area of growth for Facebook and the companies that build upon it. Triggit, for example, just raised $7.4 million in large part because of FBX.

In a press release, RadiumOne CEO and founder Gurbaksh Chahal said, “FBX is one of the most meaningful innovations in the advertising space.”

eMarketer reported last week that overall RTB spending is expected to nearly double this year, and the maturation of the Facebook Exchange likely to be a key influence on future growth in the industry, which could reach more than $3.3 billion next year.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Communications

Coin Center
Washington, DC

Marketing Manager (US)

AudioBoom
New York, NY

Media Director

Bailey Lauerman
Omaha, NE

Media Coordinator

Douglas Gould and Company (Media Coordinator)
New York, NY

Communications & Digital Specialist

CASAColumbia
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us