Facebook module highlights popular links posted by news sources users Like

Some Facebook users are seeing a “Most Shared On” module in News Feed that highlights popular links from news sources they Like.

The module, which began appearing some time in the past few weeks, is a new way for news pages to get their content seen in the feed.

“We’re introducing new kinds of News Feed stories that make it easier to find content that you might be interested in,” a Facebook spokesperson said in an email. “The ‘Most Shared On’ stories appearing in News Feed show the most frequently shared links from a page you have Liked. E.g. If I have liked Inside Facebook’s page, I may see a News Feed item that lets me know the ‘most shared’ links from Inside Facebook that day.”

Users who Like news outlets on Facebook will see a link in their feed under the “Most Shared On” title, with an option to view more stories. The module does not include captions that the page might have included in its original Facebook post, and in fact, some of the links might be to articles that the page has not already shared in a post. The module considers all content from the domain.

The feature is different from the “Trending Articles” module, which displays activity from Open Graph news reader apps and is not related to Facebook pages that users Like. Also, here Facebook is using an article’s total “share” count, not how many people have “read” it.

For now, only news sources — as defined by their Facebook page category — are eligible to have their content displayed this way, but if Facebook decides to expand the feature, this type of aggregation could be useful for some business pages that regularly share links to their site.

Bottom screenshot from Kobi Gamliel via Social Marketers, a private industry group for social marketing professionals.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

One Response to “Facebook module highlights popular links posted by news sources users Like”

  1. Five Ways Facebook is Improving for Brands That You Probably Missed - JonLoomer.com says:

    [...] According to Facebook, via a quote from InsideFacebook.com: We’re introducing new kinds of News Feed stories that make it easier to find content that you might be interested in. The ‘Most Shared On’ stories appearing in News Feed show the most frequently shared links from a page you have Liked. E.g. If I have liked Inside Facebook’s page, I may see a News Feed item that lets me know the ‘most shared’ links from Inside Facebook that day. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us