Facebook begins testing new mobile Sponsored Story design

Facebook is trying out another new look for its mobile page-Like Sponsored Story ads, according to TechCrunch. The latest design features larger images to catch users’ eyes and more context to encourage users to convert directly from the mobile feed.

The design is similar to what Facebook introduced for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are pulled from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.

Facebook product manager Jeff Kanter told TechCrunch this layout is an alternative to the current “Pages You May Like” module, which typically shows two or three Sponsored Stories at a time and includes a lot of gray that users might have been likely to scroll past quickly. Now, Facebook will show one Sponsored Story with more context and a clearer call to action. This could increase clickthrough rates and result in more page Likes directly from the unit.

With ads now appearing in the feed, Facebook has to make sponsored content just as engaging as organic content in order to keep users coming back. The company has experimented with a number of designs for the mobile and desktop feed in the past several months, whereas sidebar ads have stayed relatively static over the years because they aren’t as likely to disrupt the user experience. By making ads more core to the product, Facebook seems to be doing more to optimize their appearance and performance, which could make its ads more effective than ever. Many advertisers are already seeing ads in the feed with clickthrough rates above 1 percent, which is mostly unheard of for Facebook’s sidebar ads.

TechCrunch did not say whether this latest design will include a way for users to hide or mark the story as spam, which we pointed out earlier this week is an issue for many of Facebook’s existing mobile ad units.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

HowAboutWe
Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Webmaster

County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us