Facebook begins testing new mobile Sponsored Story design

Facebook is trying out another new look for its mobile page-Like Sponsored Story ads, according to TechCrunch. The latest design features larger images to catch users’ eyes and more context to encourage users to convert directly from the mobile feed.

The design is similar to what Facebook introduced for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are pulled from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.

Facebook product manager Jeff Kanter told TechCrunch this layout is an alternative to the current “Pages You May Like” module, which typically shows two or three Sponsored Stories at a time and includes a lot of gray that users might have been likely to scroll past quickly. Now, Facebook will show one Sponsored Story with more context and a clearer call to action. This could increase clickthrough rates and result in more page Likes directly from the unit.

With ads now appearing in the feed, Facebook has to make sponsored content just as engaging as organic content in order to keep users coming back. The company has experimented with a number of designs for the mobile and desktop feed in the past several months, whereas sidebar ads have stayed relatively static over the years because they aren’t as likely to disrupt the user experience. By making ads more core to the product, Facebook seems to be doing more to optimize their appearance and performance, which could make its ads more effective than ever. Many advertisers are already seeing ads in the feed with clickthrough rates above 1 percent, which is mostly unheard of for Facebook’s sidebar ads.

TechCrunch did not say whether this latest design will include a way for users to hide or mark the story as spam, which we pointed out earlier this week is an issue for many of Facebook’s existing mobile ad units.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

New York, NY

Marketing Graphic / Web Designer

New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us