Data visualization company SumAll raises $6M, including $500K for charity foundation

Data visualization company SumAll today announced it raised $6 million in a Series A round led by Battery Ventures. The funding agreement includes $500,000 for SumAll.org, a charitable foundation established by employees of the company.

SumAll’s free service helps companies understand how their social marketing efforts have an impact on sales. Users connect their Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify or other social networks and payment processing accounts to SumAll. Through an interactive dashboard, they can select which data sources to compare over different time periods.

For example, a business could look at whether an influx of new fans on Facebook correlates with revenue in any way. It could see whether Facebook engagement leads to additional transactions, or if fan advocacy has more of an effect on sales from new customers or existing customers.

CEO Dane Atkinson told us in August that the company may begin to charge for access to deeper insights down the line, but he believes that people should be able to see their data for free.

The New York company previously raised $1.5 million from Battery Ventures, Wellington Partners and General Catalyst Partners in June. Battery Ventures and Wellington Partners both participated in this latest round. SumAll says it now reaches 15,000 users in over 30 countries and tracks $1.5 billion in e-commerce data.

The company’s employees donated 10 percent of their personal holding in the company to found SumAll.org, an organization that aims to “elicit change in people’s lives through data.”

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us