Data visualization company SumAll raises $6M, including $500K for charity foundation

Data visualization company SumAll today announced it raised $6 million in a Series A round led by Battery Ventures. The funding agreement includes $500,000 for SumAll.org, a charitable foundation established by employees of the company.

SumAll’s free service helps companies understand how their social marketing efforts have an impact on sales. Users connect their Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify or other social networks and payment processing accounts to SumAll. Through an interactive dashboard, they can select which data sources to compare over different time periods.

For example, a business could look at whether an influx of new fans on Facebook correlates with revenue in any way. It could see whether Facebook engagement leads to additional transactions, or if fan advocacy has more of an effect on sales from new customers or existing customers.

CEO Dane Atkinson told us in August that the company may begin to charge for access to deeper insights down the line, but he believes that people should be able to see their data for free.

The New York company previously raised $1.5 million from Battery Ventures, Wellington Partners and General Catalyst Partners in June. Battery Ventures and Wellington Partners both participated in this latest round. SumAll says it now reaches 15,000 users in over 30 countries and tracks $1.5 billion in e-commerce data.

The company’s employees donated 10 percent of their personal holding in the company to found SumAll.org, an organization that aims to “elicit change in people’s lives through data.”

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