Facebook Gifts made available to more users, includes new retail partners

Facebook announced hundreds of new gifts have been made available through the new Facebook Gifts product. It has also begun to roll out Facebook Gifts to more users.

The new partners include retailers such as babyGAP, Fab, Brookstone and Lindt among others. Users can now gift subscriptions to television and music services Hulu Plus, Pandora, Rdio and more. Users will also soon be able to buy wine from Robert Mondavi Winery and Chandon through Gifts. By expanding its inventory, Facebook can attract more users to buy things for their friends and develop its e-commerce business.

Retailers can work with Facebook and offer their goods through Gifts, allowing users to share these products on their Timeline. By doing this, they are receiving more brand recognition and essentially an endorsement from users. Facebook has not revealed what percentage of sales it is taking from Gifts.

Facebook Gifts, introduced in September, is currently only available to select users in the U.S. More recently, Gifts has been made available to users through the mobile application. The social network has also included the ability for users to make charitable contributions in a friend’s name earlier this month.

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One Response to “Facebook Gifts made available to more users, includes new retail partners”

  1. 不愛線上購物 總可以用臉書做公益吧? « WaveNet | 潮網科技 says:

    [...] 1.送禮物功能(Facebook Gift): 這是個目前已有上百款商品可挑選的送禮功能!它讓使用者能透過臉書進行線上購物或買禮物送給朋友,包括訂購音樂與電視服務、酒等商品,這些購買訊息都可以同步分享到動態時報上,希望讓使用者對品牌有更多認同與支持。 [...]

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