Compass Labs launches social intelligence platform, gains Facebook Insights badge

Social advertising company Compass Labs this week announced the arrival of CLIQ Social Intelligence, a platform to provide brands and agencies with key insights about their audiences, including customer interests, media preferences, demographic makeup and more.

Compass Labs offers managed advertising services, as well as self-serve software, but VP of Marketing Molly Glover Gallatin says the company found that advertisers are looking for more than ad creation and optimization. The CLIQ Social Intelligence platform aims to give companies a better understanding of their owned and earned media, in addition to paid.

Businesses will be able to see their Facebook and Twitter analytics, track brand competitors and see trends among their fans. Beyond the gender, age and location information that is available from Facebook’s own insights tool, CLIQ Social Intelligence shows stats on family status and ethnicity. It also highlights the most popular sports, teams, athletes, music, movies, YouTube videos, websites and apps among a page’s fans.

This type of information can logically be applied to brands’ social ad targeting or content strategy, but many businesses are finding that these insights can influence all aspects of their marketing and overall business. For instance, a pet food brand learned that its fans had greater affinity for Target than Walmart, so it worked to get more of its products on the shelves at Target. Another brand is using its audience’s music preferences to seek out partnership opportunities with musicians for a new campaign.

With the new tool, Compass Labs can now claim the Facebook Preferred Marketing badge in Insights. It previously was only certified in ads.

Naked Communications and the Seventh Generation CPG brand were involved in the of the CLIQ Social Intelligence platform.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

The Week and Mental Floss
New York, NY

Communications and Editorial Associate

Queens Library
Jamaica, NY

Editorial Intern

Mediabistro
New York, NY

Web Developer, Education

Maryland Public Television
Owings Mills, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us