McDonald’s, Applebee’s, Shock Top and others among this week’s top PTAT gainers for food and beverage pages
McDonald’s leads this week’s list of food and beverage pages in engagement measured by the People Talking About This metric. With a little over half a million in total PTAT, the page increased almost 50 percent in the last week.
The top 10 food and beverage pages saw PTAT growth between 54,012 and 244,496 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
| # | Name | People Talking About | Daily Growth | Weekly Growth |
|---|---|---|---|---|
| 1 |  McDonald’s |
500,146 | +35,301 | +244,496 |
| 2 |  Applebee’s |
579,970 | +320,905 | +216,132 |
| 3 |  Shock Top |
199,570 | +150,160 | +150,157 |
| 4 |  Baskin-Robbins Australia |
261,106 | +195,235 | +123,270 |
| 5 |  BrahmaSãoPaulo |
374,787 | +12,022 | +96,264 |
| 6 |  Coca-Cola |
787,104 | +82,011 | +82,005 |
| 7 |  Lay’s |
106,992 | +3,123 | +57,771 |
| 8 |  Starburst |
96,288 | +4,798 | +56,630 |
| 9 |  Snapple |
139,687 | +18,084 | +55,377 |
| 10 |  Quien se comio mi chocolate? |
124,806 | +19,014 | +54,012 |
One of McDonald’s posts that received the most engagement was actually published on Halloween two weeks ago. Despite being dated, the post has received many shares which resulted in increased engagement even after the original publishing time.
The page also saw significant engagement from a post published on Monday which was Veteran’s Day in the U.S. This post was text only, something that has become much less common compared to photo posts. Though photo posts have been much more popular, some research has shown text posts regularly outperform photo posts. It’s unclear whether they are more likely to appear in the news feed or simply have more impact so they get more engagement followed by reach.
In contrast, Applebee’s also drew significant engagement for Veteran’s Day, but through a photo post. On Veteran’s Day, the chain ran a promotion which gave a free meal to any Veteran or active-duty military. They also encouraged users to comment on their page with pictures of their visit, sharing pictures from all the different locations. This strategy is a great way to increase content for the page without having to devote more time to creative.
Visit PageData to see more about the top talked about food and beverage pages as well as other categories.
