Facebook brings share button to mobile touch site

Facebook is testing a share button on its mobile touch site, m.facebook.com, we’ve found. Along with this are more prominent Like and comment buttons.

[Update 11/14/12 12:47 PM PT - A Facebook spokesperson confirms to us that they have begun a slow rollout out the share feature.]

The share button is one of the most commonly requested features for Facebook’s mobile apps. When we asked about it in August, the company said there was no technical hurdle that made a share button difficult to implement on mobile. Facebook simply never made it a priority. Now it appears to be in testing on the mobile web, which means it could come to the native iOS and Android apps soon. [Updated 11/15/12 - This happened today.]

Page owners are likely to see an increase in shares once the feature rolls out to all mobile users. This will help their posts get additional reach. The share button is also an additional way that users can engage with a Promoted Post or Page Post Ad in the mobile feed. The share option appears as a large button in News Feed and as a smaller call to action when users click to view a post, as seen below. From what we’ve seen, the share button does not appear on every post but it’s unclear whether or not this is a bug. There does not seem to be any pattern to whether a share button appears on post. The type of post or privacy settings may have something to do with it.

Previously, the only share option available on mobile was for links and the button only appeared when users viewed a site in the Facebook browser and clicked for more options in the top right corner. There was no way for users to quickly share a photo, status update or other posts.

When users tap the share button, they are taken to a dialog that previews the item they’re about to share and allows them to add a comment or change their privacy settings for the post.

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9 Responses to “Facebook brings share button to mobile touch site”

  1. Share Button Comes To Facebook’s Mobile Site - AllFacebook says:

    [...] asking for a share button on the mobile application. The social network responded, as reported by sister site Inside Facebook, by testing a way users can share content on their phones. However, this test only appears on the [...]

  2. allfacebook.de | Endlich: Facebook erstellt Funktion zum Sharing auf dem Smartphone says:

    [...] Nun arbeitet Facebook genau an diesem Defizit und hat offiziell bestätigt, dass auf allen mobilen Webseiten sowie Apps die Funktion zum Sharing von Inhalten ausgerollt wird. Laut eigener Aussage wird das Sharing allerdings langsam ausgerollt und Stück für Stück bei den Nutzer verfügbar gemacht. Bis ihr die Funktion nutzen könnt braucht ihr teilweise also noch etwas Geduld. Als erstes werden die Nutzer der mobilen Webseiten versorgt, erst danach wird Facebook die eigenen Apps aktualisieren. [...]

  3. Facebook Mobile Finally Has “Share” Button | Gadget News and Reviews - gadget.com says:

    [...] Inside Facebook, via TechCrunch   // No Comments [...]

  4. Social Media Newsfeed: Live-Tweeting Attack | Pinterest Brands - SocialTimes says:

    [...] Facebook Tests Share Button on Mobile Touch Site (Inside Facebook) Facebook is testing a share button on its mobile touch site, m.facebook.com. Along with this are more prominent like and comment buttons. VentureBeat Facebook Wednesday launched a new section that allows members to view more updates from the pages they follow. Called “Pages Feed,” the new feature is essentially a pages-only filter for the News Feed. CNET Facebook also launched a job-board application Wednesday, featuring 1.7 million listings from five recruiting organizations. The initial slew of jobs — sorted by industry, location, and skills — comes from BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com. [...]

  5. Facebook Rolls Out Share Button on Mobile Site – At Last | The Digital Media Strategist says:

    [...] Long-requested by mobile users, sharing capabilities will soon come to iOS and Android apps, Inside Facebook reported. [...]

  6. It’s Official: Facebook Apps Have A Share Button - AllFacebook says:

    [...] reported Wednesday (as first noticed by sister site Inside Facebook) that Facebook introduced the share function to its mobile site, m.facebook.com. A Facebook [...]

  7. Facebook Rolls Out Share Button on Mobile Site | Tech Compass says:

    [...] Long-requested by mobile users, sharing capabilities will soon come to iOS and Android apps, Inside Facebook reported. [...]

  8. Facebook Mobile Finally Has “Share” Button | OMG!! Singapore says:

    [...] Inside Facebook, via [...]

  9. Pinterest Finally Opens up to Businesses, Facebook Tries Another News Feed … and Other Hot Topics | Constant Contact Blogs says:

    [...] 3. Facebook adds share button to mobile [...]

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