Facebook test makes comments on page posts more like web plugin, including in-line replies and ranking algorithm

Facebook has given us an update on its latest test for page post comments: in addition to a new option to reply to specific comments, the entire thread will be sorted by an algorithm to put the most engaging comments higher.

These changes make comments on page posts more similar to Facebook’s comments plugin for third-party sites, which have had threaded conversations and a ranking algorithm since March 2011. It makes sense to bring these features to page posts where there can be dozens or even thousands of comments, and users cannot tag and mention other fans they aren’t friends with. If Facebook rolls out these changes more widely, pages may see increased engagement on posts since high-quality comments will be surfaced up top and users will be notified when someone replies to their comment.

This current test sorts comments by Likes and replies, but it is not personalized for each user as it is with the comments plugin. With the plugin, Facebook will show comments from a user’s friend or friend of friend first. This would be useful for page comments as well, so we’ll see if it makes it into another iteration of the test.

Facebook says this new format is being tested for page posts only, not on users’ personal posts.

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One Response to “Facebook test makes comments on page posts more like web plugin, including in-line replies and ranking algorithm”

  1. Social Media Newsfeed: Facebook Comments | Quora Live - SocialTimes says:

    [...] Facebook Test Makes Comments on Page Posts More Like Web Plug-in (Inside Facebook) Facebook has given us an update on its latest test for page post comments: in addition to a new option to reply to specific comments, the entire thread will be sorted by an algorithm to put the most engaging comments higher. Page administrators are also able to reply directly to comments via a “reply” option. Mashable This means brand pages in the test, which range from journalists such as Fareed Zakaria and New York Jets player Tim Tebow, include ranked comments based on likes, responses and hides. Page administrators are also able to reply directly to comments via a “reply” option. CNET With the new reply feature, comments replying to the original post are shaded blue, while the comments replying to other comments are in white. It would make it easier to follow a conversation if your friends like to go off on tangents. VentureBeat The threaded and curated approach to comment formatting is a significant improvement to the current cacophonous mess that is Facebook comments, where inane and asinine messages often drown out the best commentary on Facebook page posts. The experimental comment format should help brands better identify the best or most pressing comments, find the fans with an active interest in their products and bury more insipid remarks. Wired Declaring it a “massive fraud” and a “farce,” Facebook is demanding a federal judge dismiss a lawsuit that claims a New York man owns half of the social-networking service. In documents filed late Friday, Facebook noted for the first time that the plaintiff in the suit was arrested last month and has been charged with a multi-billion-dollar scheme to defraud the social-networking site and its chief executive and founder Mark Zuckerberg through his lawsuit. [...]

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