Kenshoo raises $12M in late stage round

Digital marketing software company Kenshoo today announced a $12 million late stage financing round led by Tenaya Capital. Existing investors including Sequoia Capital also participated in the round.

Kenshoo has three business units: Kenshoo Enterprise, Kenshoo Local and Kenshoo Social. Kenshoo Social is a Facebook Strategic Preferred Marketing Developer with access to the latest features of the Ads API, as well as the Facebook Exchange.

The company says it delivers nearly 1 billion targeted Facebook ads per day through its platform, which has recently been redesigned to optimize the ad creation process, campaign management and reporting. We got a demo of the improved workflow and spoke to Kenshoo Social General Manager Sivan Metzger and Director of Product Zvika Goldstein. They said that Kenshoo’s experience with agencies and other customers on the search side of the business helped the team understand what type of features are important on the social side as well. For instance, being able to schedule actions and generate custom reports can save marketers a lot of time.

Kenshoo says it will use the funding to support growth in social and search marketing, as well expand further into key geographic markets. The comapny has 16 international locations with hub offices in: Chicago, Hamburg, Hong Kong, London, New York, Paris, Tel Aviv, San Francisco and Sydney. Kenshoo clients include Facebook, Expedia, Sears, Starcom MediaVest Group, Travelocity, Walgreens and Zappos.

Including this latest round, Kenshoo has raised $30 million since 2007, TechCrunch reports. Kenshoo’s last round was an undisclosed amount from Sequoia’s Growth Fund in July 2010.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

One Response to “Kenshoo raises $12M in late stage round”

  1. Kenshoo in the news - Kenshoo raises $12M in late stage round says:

    [...] Read the full article on InsideFacebook.com [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us