Instagram today debuted profiles for the web, giving users and brands a way to display all their photos outside of the Instagram mobile app.

The design is reminiscent of Facebook Timeline with a large visual up top, a smaller profile picture in the bottom left corner and info to the right. However, instead of a customizable cover photo, the top section is rotating collection of a user’s Instagram images. Also unlike Facebook, Instagram does not allow users to quickly jump to a particular month or year in the past. Overall, though, it’s a clean design that maintains Instagram’s unique brand while not veering too far from its new parent, Facebook.

Previously, only individual photos could be viewed on Instagram.com. There wasn’t a way for visitors to discover additional photos by the same user or brand. Now with web profiles, people and businesses can link to their accounts. Users still cannot add new photos, view a feed of friend’s photos or search Instagram from the web.

If an account is set to public, anyone will be able to see the profile on the web by visiting instagram.com/[username]. Visitors do not have to be Instagram users to view a public profile on the web. Private photos will only be visible to logged-in Instagram users that have been allowed to follow the account.

The company says web profiles will launch to all Instagram users in the next week or so. Instagram currently has 14.4 million daily active users connected with Facebook, and 37.2 million monthly active users, according to AppData.