Facebook enables charitable contributions through Gifts platform

Facebook today announced a new feature for the Facebook Gifts platform which enables users to make a charitable contribution in honor of friends or a family member.

Facebook Gifts, launched in September, enables users to buy physical goods that can be sent to friends. The new feature allows users to send a gift in the form of a charitable donation to a partner nonprofit organization. If the gifter is not sure which organization to donate to, the recipient can choose the organization themselves. Currently, Facebook is partnering with 11 nonprofit organizations:

  • American Red Cross
  • Blue Star Families
  • Boys & Girls Clubs of America
  • DonorsChoose.org
  • Girls Inc.
  • Kiva
  • Oxfam America
  • St. Jude’s Children’s Research Hospital
  • Water.org

Facebook hopes the new feature will raise awareness and money for important causes. It will give friends the ability to connect with nonprofits that are looking to improve different aspects of the world.

In the past, Facebook has shown a willingness to work directly with nonprofits for social change such as allowing users to publish a life event for when they become an organ donor or registered to vote.

Facebook Gifts are still being rolled out to users in the U.S. If a user receives a gift, they will automatically gain access to the new feature.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

2 Responses to “Facebook enables charitable contributions through Gifts platform”

  1. A New Facebook Feature That Could Change the Way You Think of Fans … And Other Hot Topics | IGV eMarketing Blog says:

    [...] 3. Facebook enables charitable donations through Facebook Gifts [...]

  2. A New Facebook Feature That Could Change the Way You Think of Fans … And Other Hot Topics | Constant Contact Blogs says:

    [...] 3. Facebook enables charitable donations through Facebook Gifts [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us