New Facebook mobile ad placement options: operating system and device

Facebook has introduced new mobile ad placement options to Power Editor, allowing advertisers to designate that their ads be shown on a particular mobile device or operating system.

Previously, advertisers could use broad category targeting to reach users who have a specific device or mobile OS, but there wasn’t a way to guarantee placement on a particular device. For example, an advertiser who targeted iPad users and selected mobile placement might have ended up reaching a user while they were using an iPhone. Facebook solved this with new placement options when it rolled out mobile app install ads two weeks ago. A reader notified TechCrunch on Tuesday that these options were added to Power Editor, an advanced version of the Facebook self-serve ad tool.

As seen below, advertisers can select placement on iOS or Android, and among device types they can choose iPhone, iPod or iPad. With broad category targeting, advertisers have more detailed options, including specific generations of Apple devices or different brands of Android devices. We discussed some of these in our introduction to Facebook mobile ads here.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “New Facebook mobile ad placement options: operating system and device”

  1. Facebook Power Editor Users Can Target Ads By Mobile Operating System, Device - AllFacebook says:

    [...] to sister blog Inside Facebook Facebook introduced the new placement options along with its mobile application install ads earlier [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Consumer Social Media Manager

3D Systems
New York, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Social Media Editor

OZY MEDIA, INC
New York, NY

Director of Public Relations and Social Media

Hospital for Special Surgery
New York, NY

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us