Facebook rolling out option for fans to receive notifications about page posts

Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.

This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.

Facebook confirmed to us in a statement, “We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.”

With users and pages making so many posts and taking so many actions, Facebook uses an algorithm to sort News Feed rather than being a full stream like Twitter. Although the goal is to make the feed more relevant and engaging, this sometimes leads users to miss posts that they might have wanted to see. Some users have tried using Interest Lists to get a more complete feed from pages they care about. With notifications, however, users will be even more likely to see all the content from a page or person. Notifications are off by default and settings can be changed at any time.

The social network has also recently tested a “subscribe” button on pages. This allows users to receive News Feed updates from a page without indicating that they “Like” it, but as far as we know does not generate notifications when the page makes a post.

Thanks to Moayed Mohammed for the tip and screenshot below. Notification image from AllFacebook.com.

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29 Responses to “Facebook rolling out option for fans to receive notifications about page posts”

  1. Users Can Bypass EdgeRank, Opt-In To See All Facebook Page Posts - AllFacebook says:

    [...] of a user’s posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page [...]

  2. » Get Notifications in Facebook says:

    [...] http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications… [...]

  3. What to Do About Your Declining Facebook Reach says:

    [...] to Inside Facebook, Facebook announced today that it’s rolling out a new option for folks who want to keep up with their favorite pages: Get Notifications. Facebook confirmed to [...]

  4. What Facebook Page Notifications and Pages Feed Could Mean for Business - JonLoomer.com says:

    [...] Notifications of Page Posts InsideFacebook.com reported that Facebook is rolling out a feature that will allow users to subscribe to notifications whenever their favorite Pages write a new post. From [...]

  5. Facebook Offering Another Option For Fans To See Your Posts | Fstoppers says:

    [...] }); Facebook Offering Another Option For Fans To See Your PostsAccording to InsideFacebook.com Facebook is rolling out a new feature soon for users to opt-in to receive a notification each time [...]

  6. Nytt sätt att nå genom bruset på Facebook! | The Amazing Society says:

    [...] onsdags avslöjade Inside Facebook att en ny funktion för sidor på Facebook är på väg ut. Användare kommer inom kort få [...]

  7. Yippeee! Facebook are Listening! says:

    [...] Get Notifications [...]

  8. New Facebook Business Page Notifications says:

    [...] And then this news from Facebook (big thanks to Mari Smith for tipping me off): http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications… [...]

  9. From my Reading List – Will Facebook’s Page notifications silence Edgerank complaints? | My Timeline says:

    [...] good news: Facebook may be recognizing that there’s a little bit too much tension. According to Inside Facebook, the company is in the process of rolling out a new notifications option for Pages. [...]

  10. A. Dodson's » Blog Archive Stop Moving My Cheese, Facebook! - says:

    [...] –Update November 4, 2012– Facebook has just rolled out a new feature called “Get Notification” to help people stay connected to businesses and pages. It may not be immediately available to everyone, but I tested it and it worked for me. Go to http://www.facebook.com/adodsons and hover over the “Liked” button. You’ll see the option to check Get Notifications. Perhaps, just perhaps, you won’t miss another Steal A Deal again! To read more about this new roll out, read the article at Inside Facebook. [...]

  11. Facebook now allows Page fans to get notifications: satisfactory fix? says:

    [...] to Inside Facebook, “The feature is similar to the ‘close friends’ option, which alerts users each [...]

  12. Is Edge Rank Killing Facebook Pages? | Digital Breezes Social Media By Design! says:

    [...] According to some reports, Facebook may be rolling out Page Notifications option: So that you can opt in to receive notifications from a page, similer to what you can get with close friends now on your profile, not an ideal solution as it will need to be known about by the liker, who may like a page from a widget, and then have to go to the page, and activate it.. See more here: [...]

  13. allfacebook.de | Facebook testet “Pages Feed” & “Notifications” die Fans alle Meldungen von Seiten ungefiltert anzeigt says:

    [...] Insidefacebook.com (Beitrag 1 / Beitrag [...]

  14. Is Facebook no Longer a Viable Option for Small Businesses? | Blue Kite Marketing says:

    [...] subscriptions. In the past week, Facebook has announced they will be rolling out an option for fans to receive notifications for pages. Although I think this is a bit clunky and I doubt many fans will go to this effort on their own, [...]

  15. The new Facebook page notifications « askehven says:

    [...] few days ago Facebook started rolling out a new feature, perhaps as a response to the criticism that followed the changes in Edgerank alogorithm: It allows [...]

  16. How to Make Sure You Don't Miss Facebook Updates - Blogging with Amy says:

    [...] yet (as of today, I don't) but I'll keep you posted as soon as I know more. (Check out Inside Facebook's post about it for more info.)Interest Lists basically let you create a personalized feed in which you [...]

  17. Weekly Links & Tips: November 12, 2012 : Roadside Multimedia says:

    [...] Facebook rolling out option for fans to receive notifications about page posts Inside Facebook released a post explaining Facebook is allowing users the option to decide whether or not they receive notifications from a brands page. When a user likes a page, a drop-down menu will appear having options such as “Get Notifications” and “Show in News Feed.” This is the first time Facebook is allowing this option for page brands, and this can help your practice’s social media in the long run. Of course, it is up to your patients to decide whether they want notifications from your practice’s Facebook page, but you can send out a post explaining how patients can receive your notifications and have it appear in their News Feed. You can also make fliers explaining this option and post it around the office so your patients can see it. Once patients request to be notified of your updates, they will receive desktop and mobile alerts whenever you post updates. This is a great way for you to post campaigns or updates about your dental practice. Are you and your practice participating in a coat drive? You can write a Facebook post about it, and your patients will receive that update via phone or computer. If you want to learn more about the new Facebook notifications, you can view Inside Facebook’s blog post by clicking here. [...]

  18. Never Miss an Update From Your Favorite Facebook Pages says:

    [...] Facebook Rolls Out Option for Fans to Receive Notifications about Page Posts (via Inside Facebook) [...]

  19. 4 Tips To Increase Your Facebook Page Reach Without Paying | PostRocket Blog says:

    [...] Notifications – Facebook recently started rolling out a brand-new feature for Pages– notifications.  This feature has existed on user profiles for quite a while, but is just now making its debut [...]

  20. This Week @ Fifty & Five 11.2.12 | Fifty & Five says:

    [...] web. Business owners, keep an eye on a small update to Facebook Business page notification. This change should make you happy. Election Day is Tuesday in the US (go vote!) and here is one baby who [...]

  21. What happened to your Facebook following, and how to get it back | Acart says:

    [...] The new advice circulating is for fans to use an opt-in feature of brand pages called “Get Notifications” to subscribe to all posts: [...]

  22. Facebook Get Notifications - The 23 Company says:

    [...] confirmed to “Inside Facebook” in a statement, “We are currently rolling out the ability for people to receive [...]

  23. Facebook Pages and the Link Preview - 4:15 Communications, LLC says:

    [...] pages.  Generally with any given post only up to 5% on average see your posts.  They then introduced page notifications which will improve letting your page followers know when there will be updates.  Just yesterday [...]

  24. Finally: How to Get Fantabulously Frugal Posts in Your Facebook Feed (For Now) - Fantabulously Frugal - Fantabulously Frugal says:

    [...] More info about the recent changes at Facebook, via Inside Facebook. [...]

  25. Finally: How to Get Fantabulously Frugal Posts in Your Facebook Feed (For Now) - Fantabulously Frugal in NYC - Fantabulously Frugal in NYC says:

    [...] More info about the recent changes at Facebook, via Inside Facebook. [...]

  26. Facebook Introducing Page Notifications, Testing Page Feeds » | says:

    [...] Facebook noted last week that the ability to Get Notifications is starting to appear on pages as an option when Facebook [...]

  27. Facebook EdgeRank- The power of monopoly | Naushad.Me says:

    [...] may see voices on medias that Facebook is actually doing this to remove the clutter from the newsfeeds of its users and that the users are actually complaining that they cant get the [...]

  28. How to Get Around Facebook’s EdgeRank « propulsion says:

    [...] confirmed that this method will work in a statement made to Inside Facebook: “We are currently rolling out the ability for people to receive notifications from specific [...]

  29. A Marketer’s Defense of Facebook EdgeRank | PostRocket Blog says:

    [...] in their News feed, you are the minority (<0.1%) on Facebook.  For you, Facebook created the ‘Get Notifications’ feature for pages and ‘Close Friends’ feature for [...]

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