Facebook mobile app install ads available to all iOS, Android developers

Facebook today announced that its mobile app install ads have come out of beta and are available for all iOS and Android developers that have integrated Facebook into their apps.

These ads, which went into beta in early August, allow developers to promote their native mobile apps through Facebook News Feed. When a user clicks on the ad, they are taken to a download page in the Apple App Store or Google Play.

Developers can use the same demographic and interest-based targeting options as they can for other ads on the Facebook platform, including being able to target users who have not already connected with an app. Other mobile ad networks do not have a way to determine if a user has already downloaded an app, but Facebook can see if a user has logged into an app with Facebook and then avoid wasting impressions on those users.

Facebook says beta partners like Kabam, Fab, TinyCo and Big Fish were able to efficiently drive installs among relevant audiences. For example, TinyCo saw 50 percent higher clickthrough rates and significantly higher conversion rates compared to other mobile advertising channels. Fab found Facebook’s mobile install ads to be five times more effective than other mobile ad networks.

Some Preferred Marketing Developers were also part of the beta, buying mobile app install ads on behalf of developers. For example, Nanigans saw 8-10x reach compared to other mobile ad buys it has done for clients. It says average CPCs range from $0.18 to $0.60, and in some instances, CTRs have been higher than 3 percent. Ad Parlor saw CTR consistently between 1-2 percent.

As we wrote about Tuesday, Facebook recently began testing a new design for these ads, which are larger and include the “Install Now” call to action, as well as star ratings.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

2 Responses to “Facebook mobile app install ads available to all iOS, Android developers”

  1. Facebook games whiteboard session reveals how some viral channels have recovered says:

    [...] next day compared to the old Apps and Games dashboard. Perhaps more promising is Facebook’s mobile ad product, which could drive more mobile game installs for Facebook-enabled [...]

  2. Social Media Is the Best Way to Market an App, Study Finds - SocialTimes says:

    [...] the researchers wrote. They added that Facebook’s Mobile App Install Ads, which launched late last year, “definitely helped the Social channel become the winner in Q1 2013.” (These were [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developers / Web Designers

Entertainment Website
New York, NY

Search Marketing Analyst

Greater Than One, Inc.
New York, NY

Director, Digital Advertising Operations

re:fuel agency
Cranbury, NY

UI Designer

Healthx, Inc.
Indianapolis, IN

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us