3 out of 4 users who claim Facebook Offers do so after hearing about it from a friend

Facebook says the majority of users who claim an Offer on the social network do so after seeing a story about it from a friend, not the original page post.

Specifically, of the 100 most popular Facebook Offers, three-fourths of the claims came from friends of people who shared the Offer, explained Facebook Vice President of Business and Marketing Partnerships David Fischer at DMA 2012. Because claiming an Offer generates a story in News Feed and Timeline, these promotions can quickly go viral and reach a broader audience than a company’s fans. It’s important for Facebook to make this point, especially since Offers are no longer free to run.

About a month ago Facebook began requiring page owners to spend a minimum of $5 or $10 per Offer, with the option to pay more to promote the deal and reach a larger audience. As with Promoted Posts, costs can vary by page, however the first Offer a page creates is free.

Offers are created directly from the page publisher and do not require approval from Facebook before going live. Users can claim Offers on desktop or mobile and they will instantly receive an email from Facebook that includes the Offer voucher. Businesses have the option to add a barcode or unique coupon code to these Offers, allowing them to track how a campaign affected in-store and online sales.

Page owners looking for help creating an Offer can read a how-to on our Facebook Marketing Bible site.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!


Leave a Reply

2 Responses to “3 out of 4 users who claim Facebook Offers do so after hearing about it from a friend”

  1. #tmmTops Modern Marketing Post Picks: What WE think YOU need to know this week 10/26/19 says:

    [...] 3 Out of 4 Users Who Claim Facebook Offers Do So After Hearing About It From A Friend, InsideFacebook.com [...]

  2. How to Use Facebook Location-Based Marketing [Offers] | Socially Sorted says:

    [...] thing to remember from all this?   In October Facebook said that the majority of users who claim an Offer on the social network do so after [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us