Facebook tests reorganized navigation bar

Some Facebook users are seeing a new version of the top navigation bar, which moves search closer to the Facebook logo and pushes messages and notifications off to the right.

It seems the social network could be looking to emphasize the search function. When users look to the top left out of habit, they’ll see the search bar instead. The design even puts the words “Facebook” and “Search” next to each other. However, when users get a red notification about a new friend, message or activity, their eyes will be pulled farther away from the search bar. That said, Facebook often tests a number of designs to determine what works best for users and engagement. This design also removes the “Home” link, leaving the Facebook logo as the default way to return to News Feed.

We’ve been following the company’s subtle changes that point to an increasing focus on search. In June, Facebook updated its search bar to include the words, “search for people, places and things.” In July, the social network added a “search the web” function to its typeahead search results, leading users directly to a page of Bing results. And after announcing Sponsored Results search ads, Facebook increased the size of the search bar and introduced a “top hit” result in the typeahead in August.

In an interview at TechCrunch Disrupt, CEO Mark Zuckerberg said that Facebook search receives over 1 billion queries a day, “without even trying,” meaning the company hadn’t positioned itself as a search engine. “At some point we’ll do it,” he said, mentioning that there is already a team working on search.

The company still has three open positions for software engineers focused on search. The job listings have been up since February.

[Update: TechCrunch suggests this design may be meant to get users to look toward the right rail of ads and gifts.]

Thanks to Jeremy Carson for the tip and the photo. Readers who have seen another version of the navigation bar can send screenshots to mail [at] insidefacebook [dot] com. 

Read more about Facebook search:
What Facebook search can answer
4 strategies advertisers are using for Facebook’s search ads

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

3 Responses to “Facebook tests reorganized navigation bar”

  1. Facebook Tests Navigation Bar Layout With Search On Left, Messages And Notifications On Right - AllFacebook says:

    [...] search may soon be extended to the navigation bar that appears throughout the site, as sister blog Inside Facebook reported, via a tip from Ignited Art Director Jeremy Carson, that some users of the social network [...]

  2. Facebook prueba cambios en su barra de navegación says:

    [...] Enlace |  Inside Facebook [...]

  3. This week’s headlines from across Inside Network says:

    [...] Facebook tests reorganized navigation bar [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us