Facebook personalizes pages browser, prompts users to Like pages they might be interested in

Facebook is testing a new design for a section of its site formerly called “Discover Facebook’s Popular Pages” where users can find new pages to Like. Now called “Like Your Favorite Pages,” the site focuses on helping users connect to pages they’re most likely to be interested in, not just what’s most popular.

Some users are seeing links to the site from their Facebook bookmarks bar. After clicking the link, users are presented with a few dozen recommended pages. These seem to be suggested based on recent check-ins, pages they’ve visited, Open Graph activity and friend connections. For instance, we’ve seen some suggestions for artists recently listened to on Spotify and movies looked up on Rotten Tomatoes. Users can Like a page simply by clicking it.

In order for Facebook ads to be relevant, users need to have complete profiles including their likes and interests. The pages browser is useful, but until recently was mostly hidden on the site. In the past year, however, Facebook has promoted its pages browser a few different ways, for example, including a link along with Page-Like Sponsored Stories and suggesting that users visit it after they hide an ad. Today is the first time we’ve seen a link to the site from the bookmarks menu and the first time we’ve seen the new layout.

Besides the new wording and slightly different look, the site also highlights which of a user’s friends are connected to a page. However, Facebook seems to have removed the old sidebar which used to show users which friends they had the most pages in common with. The link to the former pages discovery browser now redirects to the new version at Facebook.com/pages.

 

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Urbanful
Washington, DC

Social Media Strategist

WHYY
Philadelphia, PA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Web Editor/Writer, Savvy in Social Media

WomenWorking.com
New York, NY

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us