Dove is this week’s top gainer for the People Talking About This metric among beauty and health pages. The page has seen significant growth over the last week, earning more than half a million additional engagements.

The top 10 pages gaining PTAT saw increases between 44,000 and 572,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

#	Name	People Talking About	Daily Growth	Weekly Growth
1	Bath & Body Works	805,423	+36,418	+571,683
2	Dove	463,313	0	+144,599
3	Manetane Beauty LLC	226,688	+15,066	+136,871
4	L’Oréal Paris Brasil	205,150	+918	+81,305
5	Intimus	160,080	+9,931	+77,546
6	Kotex México	173,095	+1,177	+76,223
7	Beleza na Web	151,766	+2,972	+73,801
8	ClearlyContacts.ca	114,058	+564	+68,586
9	Fiama Di Wills Men	122,276	+27,886	+68,278
10	Rexona Men	82,627	+3,824	+44,009

Bath & Body Works’s page posts fluctuate, receiving anywhere between 6,000 likes to over 30,000. They publish about one post per day at varying times. If the page managers were to study their audience and see that optimal time to post is around 11am-4pm, they could ensure large and better quality engagement. It could be also possible that they are using Promoted Posts to increase their presence in fans’ news feeds.

For Dove, their increase in engagement started last Sunday after large spikes in new Likes. The page recently passed the milestone of 10 million fans, and the interactions from fans that day seemed to spur many friends of fans to also Like the page. The company might also have run ads or a promotion on another platform after reaching the milestone.