Facebook to allow ad targeting by email, user ID and phone number
Facebook appears to be preparing an option for advertisers to target users by email address, user ID or phone number, based on an option that was temporarily visible in the Power Editor tool.
Sources familiar with Facebook’s ad plans previously told us that the company was working with some premium advertisers to target audiences by email address, though we had not heard about the UID and phone number options. These are powerful new opportunities for businesses to reach their existing customers and leads, who may be increasingly difficult to reach through traditional email and telemarketing campaigns. If this test rolls out to all Power Editor users and the Ads API, companies will be able to remarket to people through News Feed and other Facebook ad units.
Some Power Editor users temporarily had access to a new “Custom Audiences” tab today. The tab originally appeared next to the “Page Posts” tab, but soon disappeared. Advertisers can select which type of information they are targeting and then upload a CSV or TXT file with email addresses, user IDs or phone numbers. According to the screenshot above, personally identifying information will be hashed before being uploaded to Facebook, and there are additional terms for using this functionality, though we haven’t been able to read them.
This could explain the “custom user clusters” feature some users saw in the self-serve ad tool temporarily in May. Facebook did not comment on that at the time.
We’ve reached out to Facebook for more information about what we’ve found today.
August 30th, 2012 at 2:17 pm
[...] InsideFacebook first reported the development this morning, and Facebook now says it will be rolling out the targeting option widely next week. It will give advertisers the ability to use phone numbers, email addresses, and the “UID” code that Facebook users generate when they install apps on the network. [...]
August 30th, 2012 at 8:12 pm
[...] reported by Inside Facebook, some Facebook Power Editor users (Power Editor is an advanced Facebook ad [...]
August 31st, 2012 at 12:19 am
[...] begonnen das verbesserte “Page Post Targeting” bei vielen Seiten zu veröffentlichen. Wie InsideFacebook.com berichtet wurden im Facebook PowerEditor testweise weitere Optionen zum Targeting frei geschaltet. Unternehmen [...]
August 31st, 2012 at 6:33 am
[...] targeting using people’s phone numbers and email addresses. Inside Facebook reported that the option was temporarily (and probably accidentally) visible in the Power Editor tool. A Facebook spokesperson confirmed with Ad Age that “Facebook may soon allow ad [...]
August 31st, 2012 at 6:35 am
[...] Pages in front of people who have a greater chance of Liking them. They are also able to further target their ads to certain demographics such as age and gender within this group, so if there are certain niche products on promotion, this [...]
August 31st, 2012 at 7:26 am
[...] Inside Facebook bemerkte, wurde das Angebot bereits selektiv getestet und war kurzfristig über das Tool [...]
August 31st, 2012 at 7:36 am
[...] new targeted Facebook ad feature allows businesses to upload hashed copies of their own customer information - such as email [...]
August 31st, 2012 at 7:48 am
[...] Inside Facebook was the first to report this feature after it appeared in Facebook advertiser options. [...]
August 31st, 2012 at 11:35 am
[...] users or demographics, as opposed to the more SEO services based PPC Google Ads. Now, some recent reports are stating that Facebook has given access to a new ad customization feature to a select few users. [...]
August 31st, 2012 at 12:47 pm
[...] d’utilisateurs, par opposition au service à base plus SEO des Google Ads PPC. Certains rapports récents indiquent que Facebook a donné accès à une nouvelle fonction de personnalisation [...]
August 31st, 2012 at 12:49 pm
[...] d’utilisateurs, par opposition au service à base plus SEO des Google Ads PPC. Certains rapports récents indiquent que Facebook a donné accès à une nouvelle fonction de personnalisation [...]
August 31st, 2012 at 1:54 pm
[...] reported by Inside Facebook and Ad Age yesterday, Facebook may soon be allowing companies to use Facebook advertising to reach [...]
August 31st, 2012 at 4:00 pm
[...] InsideFacebook is reporting that a powerful tool granting premium advertisers access to users’ phone numbers and email addresses, as well as their user ID, has been in development, according to sources familiar with the company’s ad plans. [...]
September 1st, 2012 at 10:10 am
[...] More on Inside Facebook. [...]
September 5th, 2012 at 9:54 am
[...] new display ad targeting options, originally reported by InsideFacebook.com, will enable advertisers to show and target their display ads to users based on their email [...]
September 12th, 2012 at 5:41 pm
[...] An article by Brittany Darwell on August 30 of this year was published at http://www.insidefacebook.com/2012/08/30/facebook-may-soon-allow-ad-targeting-by-email-user-id-and-p… [...]
September 15th, 2012 at 8:24 am
[...] on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ [...]
September 20th, 2012 at 8:49 am
[...] Facebook kept mum about the test; the story was broken by Inside Facebook based on an accidental sighting of this new capability within the Power Editor tool, which Facebook [...]
November 16th, 2012 at 11:10 am
[...] begin allowing brands to put ads in front of users who may or may not be their fans on Facebook. As first reported by Inside Facebook, advertisers will be able to target users by user ID, email address or phone [...]
December 30th, 2012 at 9:21 am
[...] New Facebook ad tech will let advertisers match your Facebook identity with their customer database: Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity. By connecting their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you. Yikes! [...]