Facebook adds ‘subscribe to page’ button to News Feed stories

Facebook appears to be testing a “subscribe to page” button on page-Like stories in News Feed.

With subscribe, users can receive News Feed updates from a page without indicating that they “Like” it. They can also add pages to interest lists to get a separate feed of posts on a particular topic. It is unclear how pages that a user subscribes to are factored into ad targeting or whether subscribers are more likely to see page posts than fans who Like the page are. Facebook could be planning future changes to distinguish Like from Subscribe.

As we covered previously, page-Like stories also include the “Find More Pages” link, which leads users to the page discovery browser.

Facebook introduced subscribe for personal accounts in September 2011 to allow for asymmetric relationships between users. Last month, some Facebook users began to see a subscribe button on business pages. That hasn’t rolled out to all users, but now some users who can’t see the subscribe button on pages are seeing the option below News Feed stories.

A week ago, Facebook added subscribers to insights so page owners can see how many people are following their page this way. It seems that only users who clicked the subscribe button are counted in this metric, not users who follow the page via an interest list. There still isn’t a way for admins to see which interest lists their pages are included on, though Facebook gave this option to personal profiles in June.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

2 Responses to “Facebook adds ‘subscribe to page’ button to News Feed stories”

  1. Facebook Testing ‘Subscribe To Page’ Link In Page Like Sponsored Stories - AllFacebook says:

    [...] blog Inside Facebook reported on the new link being tested, saying that it offers Facebook users the option of receiving [...]

  2. #tmmTops Modern Marketing Post Picks: What WE think YOU need to know this week says:

    [...] Facebook adds ‘subscribe to page’ button to News Feed stories, Inside Facebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us