Facebook tests larger visual format for Questions

Facebook appears to be testing a new format for its Questions product, which includes large photos that users can click on to respond.

We saw the social network testing this on its own “Known Issues on Facebook” and “Facebook Tips” pages, but could not recreate the format with our own pages or personal accounts. It’s unclear whether this is an exclusive feature for Facebook or a test of something that may roll out to other users. We’ve reached out to the company for more information.

[Update 8/22/12 9:04 a.m. PT - Facebook said in a statement, "We are currently testing a feature that allows page administrators to attach a photo to a question. This is still a test, and we have no further details to share at this time."]

The new layout is much more noticeable in News Feed and includes subtle animations when users mouse over the different options. After users choose an answer, they will see how others voted. This aspect appears in the same format that Facebook originally used for Questions.

A version of new format also appears on mobile devices when users click through from a friend’s News Feed story. Users can respond by touching the image they want to vote for.

Questions is a product that never seemed to take off as the polling and recommendation feature Facebook seemed to envision, and subsequently, we haven’t seen the company put much development into it. It was nearly a year after the product launched that Facebook even made it possible to see and answer questions from mobile devices. Users still can’t ask questions via mobile.

Marketers, however, often find Questions useful for engaging their fans. We can imagine this larger format being especially effective if it is extended to more pages. And with Facebook testing page post ads in News Feed, this may become a new interactive advertising opportunity.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

One Response to “Facebook tests larger visual format for Questions”

  1. Facebook Questions: Back And Bigger Than Ever - AllFacebook says:

    [...] what happened to the Facebook Questions application? The site is testing ways to bring it back and give it more prominence with [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us