Yahoo, Bing, Power Editor, Causes, BranchOut and more on this week’s top 20 non-game Facebook apps growing by MAU

Yahoo! Social Bar again takes the No. 1 spot on our list of top non-game Facebook apps growing by monthly active users this week, adding 1.1 million MAU.

Titles on our list gained the most MAU of any non-game apps on the platform, growing from between 280,000 and 1.1 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name MAU Gain Gain%
1.  Yahoo! Social Bar 37,700,000 +1,100,000 + 3%
2.  Bing 25,100,000 +1,000,000 + 4%
3.  Washington Post Social Reader 4,700,000 +900,000 + 24%
4.  Power Editor 869,562 +869,562 N/A
5.  Zoosk 14,000,000 +800,000 + 7%
6.  Instagram 26,700,000 +700,000 + 3%
7.  Scribd 20,800,000 +600,000 + 2%
8.  Causes 2,300,000 +600,000 + 35%
9.  HTC Sense 6,400,000 +500,000 + 8%
10.  BranchOut 2,400,000 +400,000 + 20%
11.  Ask.fm 3,100,000 +400,000 + 15%
12.  The Fan Machine 1,900,000 +400,000 + 27%
13.  Windows Live Mail 378,363 +378,363 N/A
14.  Birthday Calendar 2012 ★ 3,200,000 +300,000 + 10%
15.  Static HTML Iframe Tab 4,100,000 +300,000 + 8%
16.  Static HTML… [Third Tab] 5,100,000 +300,000 + 6%
17.  Static HTML: iframe tabs 21,600,000 +300,000 + 0.93%
18.  Pedido de contato 6,300,000 +300,000 + 5%
19.  Samsung Mobile 19,800,000 +300,000 + 2%
20.  Tab Builder: Like 1,100,000 +280,000 + 34%

 

Bing‘s social sidebar integration came in at No. 2 with an additional million MAU. No. 3 Washington Post Social Reader continues to enjoy a resurgence this month.

Facebook’s own Power Editor, which is an ad creation tool for advanced advertisers, made an appearance on our this week, which could be related to the Ads API being updated to include new News Feed metrics. Typically Facebook doesn’t report figures for its own apps, so the 869,562-user increase was not actually the result of new users. That is likely the total MAU for the tool.

Similarly, No. 13 Windows Live Mail, which is a Facebook integration for Microsoft’s desktop email client, does not typically report MAU data, so today’s spike is an anomaly.

No. 5 Zoosk, No. 6 Instagram, No. 7 Scribd, No. 8 Causes and No. 10 BranchOut are likely growing due to their integrations with Facebook Open Graph, which allows structured publishing to Timeline, Ticker and News Feed.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us