Facebook now reports average News Feed position for Sponsored Stories

Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted.

This additional data will help advertisers understand how their ads are performing on the social network and how they might better optimize campaigns. Several early tests have found that News Feed-based ads have significantly higher clickthrough rates than sidebar ads. As Facebook provides data to show how well ads work within the feed, advertisers will increasingly want to run ads in that placement. However, with News Feed inventory much more limited, competition for the space will drive up prices.

Until recently when Facebook began allowing advertisers to choose where to run Sponsored Stories, there was no way for advertisers to know where their ads were appearing and how each placement was performing. Since June, advertisers have been able to get some of this data if they created separate ads for each placement, but this is only possible to do through the Ads API or Power Editor. Now, even if advertisers select all placements or create their ads in the self-serve tool, Facebook will report News Feed results separately. However, it does not break out mobile versus desktop metrics.

Average News Feed position is an entirely new metric that Preferred Marketing Developers learned about in June, but apparently wasn’t available through the Ads API until late last week. It has also begun appearing the the reporting section of the self-serve ads manager. With sidebar ads, Facebook has not let advertisers know what position their ad appeared in.

Thanks to Justin Oh for the tip and the screenshot.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!


Leave a Reply

3 Responses to “Facebook now reports average News Feed position for Sponsored Stories”

  1. New Facebook Metric For Sponsored Stories: Average News Feed Position - AllFacebook says:

    [...] Senior Digital Strategist Justin Oh tipped off sister blog Inside Facebook about the launch of the average news feed position metric, which was first discussed with Facebook [...]

  2. This week’s headlines from across Inside Network says:

    [...] Facebook now reports average News Feed position for Sponsored Stories [...]

  3. Social Marketing Buzz 09-10-2012 | feed140.com says:

    [...] on Facebook Marketing, according to Inside Facebook: to help advertisers recognize how their ads are performing on the social network and how they [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Communications

Coin Center
Washington, DC

Marketing Manager (US)

New York, NY

Media Director

Bailey Lauerman
Omaha, NE

Media Coordinator

Douglas Gould and Company (Media Coordinator)
New York, NY

Communications & Digital Specialist

New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us