Report: Gannett to acquire Facebook ad optimization company BLiNQ Media

Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources.

Gannett, which already owns rich media ad company PointRoll and full-service digital agency GannettLocal, is likely looking to have a more direct connection with Facebook advertising as the industry grows. For example, The Washington Post last year started its own agency, SocialCode, which has access to the Facebook Ads API. TechCrunch says Gannett and BLiNQ have already been working together for about a year on ad campaigns for clients. BLiNQ is a Preferred Facebook Marketing Developer certified in the ads and insights categories.

It has been a summer of exits for a number of social marketing start-ups, including Buddy Media, Vitrue, Involver and Wildfire. TechCrunch says Gannett will pay $92 million for BLiNQ over a period of three to four years, with $23 million coming up front. The start-up was founded in 2008 by David Nicol Williams, who previously founded search marketing firm 360i. The company now has about 50 employees and has raised $3.1 million, according to CrunchBase.

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us