Don’t like Facebook ads? Facebook wants to know what you do like

Facebook has recently begun asking users to “tell us what you like” after they hide an ad. The module then links to the page discovery browser, which presents a number of pages that users can Like and add to their interests.

When users see a Facebook ad they don’t care for, they can click the X that appears in the top right corner. The ad will be hidden and users can indicate why they didn’t like the ad. This week we noticed that after this step, Facebook now prompts users to visit the pages browser. The site, which Facebook introduced in 2010, shows icons of pages that are popular in a user’s country, but also factors in pages which are popular among their friends.

Getting users to Like more pages will help Facebook show users more relevant ads. Even though it’s advertisers who choose their target audience and users who define who they are on the site, the social network often gets the blame when users see ads they don’t relate to. For example, one analyst from BTIG got some press on Thursday for claiming that Facebook’s mobile ads are mostly irrelevant to him.

While poorly targeted ads can be jarring to users, well-targeted ads range from unobtrusive to even useful. We’ve heard that Facebook is looking at a number of ways to get users to add more pages to their interests, including promoting the page discovery browser in different places around the site. In addition to this recent implementation when users hide ads, the social network has also been including links to it in News Feed since March.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

One Response to “Don’t like Facebook ads? Facebook wants to know what you do like”

  1. Facebook To Users Who Hide Ads: Tell Us What You Like - AllFacebook says:

    [...] blog Inside Facebook reported on the “tell us what you like” message that began popping up after users hid ads, [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Creative Director for Web Design

3D Systems
Rock Hill, SC

Web Editor, Eat This Not That

Eat This Not That
New York, NY

Web Developer/Digital Analyst

Washingtonian
Washington, DC

Web Developer

mediabistro.com
New York, NY

Junior Web Engineer

MakerBot Industries
Brooklyn, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us