P&G, Walmart, Target and others in this week’s top PTAT gainers in retail and consumer merchandise
Tying in content with the 2012 London Olympics, Thank you, Mom by P&G is one of this week’s top gaining pages in the People Talking About This metric.
Walmart has seen the most growth for the week garnering 528,780 engagements – almost two times as much as the next closest, Target with 277,431. All three of these pages have been running Sponsored Story campaigns to gain new Likes and maximize engagement with their posts.
The top 10 pages gaining People Talking About This saw increases between about 60,000 and over 500,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
|#||Name||People Talking About||Daily Growth||Weekly Growth|
|3||Thank you, Mom by P&G||292,346||+42,107||+224,091|
|6||Woolworths Australia’s Fr…||100,586||+24,696||+91,623|
Thank you, Mom by P&G is a page by Procter & Gamble dedicated to mothers. Lately the page has focused on the mothers of U.S. Olympic athletes and athletes who are mothers themselves. This is a page completely separate from Procter & Gamble’s main company page and beauty page. As manufacturers of products like Tide and Downy, P&G is using the page to spotlight mothers as a way to connect their brand with the Olympics.
This page has seen enormous growth since the beginning of the Olympics, fueled in part by Facebook ads and by following the games with timely posts. As can be seen in the graph below, the last few weeks have been incredibly successful for the page and it will be interesting to see how they continue to engage users past the Olympics.
Target is also looking to capitalize on seasonal promotions, though not for the Olympics. The company has published this video recording the reaction of different students getting accepted into college. With many students leaving for college in the next few months, many of Target’s products are specific to the collegiate audience and increased focus of this demographic will be highly beneficial.
Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.