Facebook looks to drive app installs with ‘send to mobile’ button in News Feed

Facebook is testing a “send to mobile” button in the hover card that appears when users mouse over app stories in News Feed.

The feature, which initially launched as part of App Center, helps users discover mobile apps while browsing Facebook on desktop. If an app has a mobile component, users will see a “send to mobile” button when they hover over the name of the app within the feed. Clicking the button will send a notification to the user’s phone and link to the app’s mobile site or native app download page in the Apple App Store or Google Play.

“Send to mobile” is one of the stand-out features of Facebook’s App Center, however, users are more likely to learn about new apps from their friends through News Feed so it’s useful to have the button available here as well. Developers might also benefit from having a “send to mobile” option on their app’s Facebook fan page, and we’ve wondered if the social network would create a plugin that allows developers to put a “send to mobile” button on their websites.

Facebook has taken a number of steps to position itself as a “growth engine” for apps on the web and native mobile operating systems. In the past 30 days, Facebook sent users to the Apple App Store and Google Play 146 million times, via clicks from News Feed, Timeline, bookmarks and App Center. The company also announced this week a new mobile ad unit, which will link directly to an app’s download page.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Facebook looks to drive app installs with ‘send to mobile’ button in News Feed”

  1. Facebook Tests ‘Send To Mobile’ Button In Hover Card For Game Stories In News Feed - AllFacebook says:

    [...] blog Inside Facebook reported that clicking on the “send to mobile” button will result in notifications being sent [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Backend Developer

Healthcasts, LLC
New York, NY

Creative Content Maker & Technologist

socialdeviant
Chicago, IL

Websites Project Manager

ThomasNet
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us