Facebook adds Sponsored Stories to ‘Pages You May Like’ mobile module

Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.”

With this new module, seen right, the social network is showing some users two Sponsored Stories at a time. This increases Facebook’s mobile inventory, but it’s unclear how it might affect clickthrough rates. Two ads are now competing next to each other, but the unit includes a large thumbs-up symbol, which could perform well. It’s unknown whether this format is being tested only for premium advertisers working with Facebook directly or whether any mobile Sponsored Story is eligible to be shown here.

A number of third-party ad providers have seen early success with Facebook’s mobile Sponsored Stories. Nanigans found mobile campaigns have an average 45 percent lower cost per click than those on desktop. In some cases, CPCs were as low as $0.20. AdParlor says it has seen an average mobile CTR of 0.821 percent, which is 25 times better than traditional Facebook ads.

However, Facebook is doing a a slow rollout of mobile ads, monitoring interaction and feedback to avoid disrupting the user experience.

We first saw Facebook testing the mobile “Pages You May Like” module at the end of June, but it did not include sponsored listings, as seen below. At the time this seemed to be the mobile equivalent of what Facebook does on desktop with the “Recommended Pages” module in the sidebar. It’s unclear if Facebook will continue to show the module with unpaid suggestions or if it is now for Sponsored Stories only.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

One Response to “Facebook adds Sponsored Stories to ‘Pages You May Like’ mobile module”

  1. Social Media Newsfeed: Sponsored Stories | LinkedIn Win | WordPress HD - SocialTimes says:

    [...] $123 million in value. However, the company is only slated to pay about $20 million in cash. Inside Facebook Meanwhile, Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

McMurry/TMG
Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us