Facebook tests bookmarking feature to save News Feed items for later viewing

Facebook is testing a new option for users to save posts in mobile and desktop News Feed for later viewing, iMore and The Verge have discovered.

The feature has not rolled out to all users, but those in the test can bookmark items by clicking “save” on desktop and tapping and holding a story on iOS. If Facebook introduces this to all users, pages could see additional engagement on their posts, especially posts that include links or videos. Often times when users scroll through their feed, they don’t have the time or aren’t in the right environment to read a longer article or watch a video. Previously there was no easy, native way to bookmark these items for later, so pages were likely missing opportunities for fans to view and share their content.

We haven’t been able to test the feature for ourselves, but it seems that it will allow users to save stories on either mobile or desktop and then view them from another device by accessing the Saved feed from the Favorites panel on the left of News Feed.

Facebook recently hired the team behind Spool, a social bookmarking service that makes web content available for offline viewing on mobile devices, but this new feature is likely unrelated to that deal because saved posts are not optimized for offline viewing.

Images from  iMore and The Verge.

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.