Facebook tests subscribe button for pages to make it easier for users to receive updates without clicking Like

Some Facebook users are seeing a subscribe button on business pages that allows them to receive News Feed updates from a page without indicating that they “Like” it.

Facebook confirmed that it was testing the feature, which was first reported by Marketing Land. This seems to be an extension of the interest lists feature the social network launched in March. After rolling out Timeline for pages, Facebook began giving users the option to add pages to an interest list to subscribe to content without Liking the page. However, the feature is hidden in a drop down menu so it is unlikely that many users knew about it. If Facebook expands its test with the subscribe button, more users might be more likely to connect with pages this way and perhaps organize them into lists. Users can view interest lists as a separate feed or see summaries of content in News Feed.

Here is a screenshot of the new feature from Marketing Land reader Craig Smith:

We do not have the button on our own accounts, but here is the way to connect with a page without clicking Like:

We’ve previously questioned how ads will be targeted depending whether a user Likes a page or subscribes to it. We’ve also pointed out the problem that Facebook pages don’t get any information about how many users subscribe to their content through this button or interest lists.

Facebook introduced subscribe for personal accounts in September 2011 to allow users to allow for asymmetric relationships between users.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Facebook tests subscribe button for pages to make it easier for users to receive updates without clicking Like”

  1. We Are Social’s Monday Mashup #127 « Nate Crowder says:

    [...] tests ‘Subscribe’ button for pages Facebook could expand its ‘Subscribe’ button that we’ve seen on personal accounts. This button allows users to get updates from the page [...]

  2. Quora says:

    Why do some Facebook fan pages have Like AND Subscribe buttons now? It’s very confusing….

    Facebook announced they were testing this feature, as InsideFacebook reported back in July (http://www.insidefacebook.com/2012/07/24/facebook-tests-subscribe-button-for-pages-to-allow-users-to-receive-updates-without-clicking-like/). The idea is to hel…

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Consumer Social Media Manager

3D Systems
New York, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Social Media Editor

OZY MEDIA, INC
New York, NY

Director of Public Relations and Social Media

Hospital for Special Surgery
New York, NY

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us