Facebook tests subscribe button for pages to make it easier for users to receive updates without clicking Like

Some Facebook users are seeing a subscribe button on business pages that allows them to receive News Feed updates from a page without indicating that they “Like” it.

Facebook confirmed that it was testing the feature, which was first reported by Marketing Land. This seems to be an extension of the interest lists feature the social network launched in March. After rolling out Timeline for pages, Facebook began giving users the option to add pages to an interest list to subscribe to content without Liking the page. However, the feature is hidden in a drop down menu so it is unlikely that many users knew about it. If Facebook expands its test with the subscribe button, more users might be more likely to connect with pages this way and perhaps organize them into lists. Users can view interest lists as a separate feed or see summaries of content in News Feed.

Here is a screenshot of the new feature from Marketing Land reader Craig Smith:

We do not have the button on our own accounts, but here is the way to connect with a page without clicking Like:

We’ve previously questioned how ads will be targeted depending whether a user Likes a page or subscribes to it. We’ve also pointed out the problem that Facebook pages don’t get any information about how many users subscribe to their content through this button or interest lists.

Facebook introduced subscribe for personal accounts in September 2011 to allow users to allow for asymmetric relationships between users.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

2 Responses to “Facebook tests subscribe button for pages to make it easier for users to receive updates without clicking Like”

  1. We Are Social’s Monday Mashup #127 « Nate Crowder says:

    [...] tests ‘Subscribe’ button for pages Facebook could expand its ‘Subscribe’ button that we’ve seen on personal accounts. This button allows users to get updates from the page [...]

  2. Quora says:

    Why do some Facebook fan pages have Like AND Subscribe buttons now? It’s very confusing….

    Facebook announced they were testing this feature, as InsideFacebook reported back in July (http://www.insidefacebook.com/2012/07/24/facebook-tests-subscribe-button-for-pages-to-allow-users-to-receive-updates-without-clicking-like/). The idea is to hel…

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us