ShareThis brings social reader functionality to new sharing widget for publishers

ShareThis today announced a new tool that will allow publishers to turn their sites into social readers without having to build their own custom Facebook applications.

ShareThis is known for creating widgets that are used across more than 1.4 million websites to make it easy visitors to share content to their social networks. With the new ShareNow feature, publishers can take advantage of Facebook Open Graph and give visitors the option to automatically share their reading activity back to Facebook. This could lead more blogs and media sites to add social reader functionality that could drive additional traffic and awareness for their content. At the same time, Facebook will benefit from the additional data that can then be used to target ads.

When users visit a page with ShareNow, they have the option to login with Facebook and grant the app permission to post to Timeline. The widget remains present when users scroll down the page. Users can easily turn automatic sharing on and off, or remove activity that they didn’t mean to share. Once users authorize the app on one site, they do not have to re-add the app when they visit another site also using ShareNow. However, by default, the widget will be disabled on all other sites until users switch sharing to “on.”

The tool will be useful for publishers that aren’t experienced in Facebook app development. Facebook has its own social reader plugin called “Recommendations Bar” in beta that some sites like Mashable are testing. [Update 7/26/12 11:29 a.m. PT - Facebook has brought Recommendations Bar out of beta, but it no longer shares users' reading activity, so it is not competitive with ShareNow.]

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!


Leave a Reply

One Response to “ShareThis brings social reader functionality to new sharing widget for publishers”

  1. ROMSCENTRO - ShareThis anuncia nueva herramienta para compartir contenido says:

    [...] ShareNow | Vía: InsideFacebook Texto escrito en [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Specialist

Kensington Publishing Corp.
New York, NY

Web & Social Media Analyst

Chicago, IL

Interactive Marketing Manager

Phoenix, AZ

Communications Specialist

Humanscale Corporation
New York, NY

Engagement Editor

The Center for Public Integrity
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us