Facebook testing new Pinterest-inspired design for app stories in News Feed

Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow Likes, comments and other app-specific actions.

The change makes app stories even more prominent in News Feed. Developers could benefit from the larger photos, captions and additional options for users’ friends to engage with app content.

Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links.

For example, in the case of the Foodspotting app, users can “want a dish” directly from News Feed.

It’s unclear how widely this change has been rolled out or if it is simply an early test. We’re looking into whether the design applies to all Open Graph stories, from games and other apps, or if it only appears when apps share multiple photos. Either way, the layout is likely to remind users of Pinterest. Although we can’t say for sure whether Facebook’s designers were thinking about Pinterest when they came up with this, we’ve previously suggested that Facebook might take some design cues from the social bookmarking site since it has quickly risen in popularity. The latest News Feed change coincidentally also applies to stories from Pinterest itself since the site integrates Open Graph.

This is what Pinterest stories looked like in News Feed before the change:

We’ve reached out to Facebook for more information.

Update 7/19/12 2:48 p.m. - Facebook provided the following comment, “We’re always testing new Platform features, but we have nothing further to announce.”

Update 7/20/12 8:56 p.m. - It appears the new layout also applies to stories from music streaming apps like Loudlee, according to this screenshot from Kobi Gamliel:

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!


Leave a Reply

10 Responses to “Facebook testing new Pinterest-inspired design for app stories in News Feed”

  1. Facebook testerait l'affichage des activités d'applications à la Pinterest dans le flux d'actualités | Changements Facebook says:

    [...] Source. Posted Jul 19 , 2012 Categorized: Profils Faceboook, Rumeurs de changements Tagged: album photos, design, photos, pinterest [...]

  2. Facebook experiments with layout of app stories in News Feed | VentureBeat says:

    [...] screenshots, first uncovered by Inside Facebook, reveal a striking News Feed layout that features a user’s third-party app content in large [...]

  3. Facebook’s Copycat Tendencies: A Sign of Strength, not Weakness | PandoDaily says:

    [...] a layout for the Open Graph app stories that have similarities to Pinterest. Inside Facebook broke the news and has screen shots and descriptions. Details on the plan for rolling something like this out are [...]

  4. Facebook testing new Pinterest-inspired design for app stories in News Feed - SocialTimes says:

    [...] Read more at InsideFacebook Related Stories AppSlap: Martha Stewart CraftStudio [Video]Social Media Newsfeed: YouTube Partners | Facebook-Walmart Meeting | Tweet ArchivesUberConference and Jotly Creators Raise $15 MillionInteractive Infographic: Which Olympic Sponsors Are Winning The Social Video Race? Tags Pinterest Comments Share Previous Post AppSlap: Martha Stewart CraftStudio [Video] Mediabistro Events [...]

  5. Morning Announcements: Twitter’s Update to Promoted Tweets & Mastering Marketing Memes | Duncan/Day Advertising says:

    [...] [Duncan Daily] Street Marketing in NYC [Beyond Mad Ave.] Facebook’s Pinterest-Inspired App [Inside Facebook] Marketing in 2025 [Inc.]Rejected Stock Photo of the Dayby dan | posted July 20, 2012 | in Morning [...]

  6. Facebook inicia teste A/B de layout inspirado no Pinterest - Mais Empresas - Mais Empresas says:

    [...] mais liberdade para criar os layouts da exposição de suas imagens. O exemplo flagrado pelo site Inside Facebook mostra o Foodspotting, um app para fãs de culinária. O serviço costuma exibir diversos exemplos [...]

  7. In Flex We Trust » Tech Talk Apps: Facebook Tests Pinterest Like App says:

    [...] Facebook reported Thursday that the new design makes app stories more prominent in the user’s news feed by building [...]

  8. How Facebook is increasing female engagement and Google Plus isn’t says:

    [...] Dougherty on July 23, 2012 This weekend, Brittany Darwell of Inside Facebook broke a story that Facebook is testing a Pinterest-like interface to populate its news feed.  The significance of this is two-fold: Pinterest’s users are near-exclusively female (with [...]

  9. Quora says:

    How did Pinterest make their Open Graph images so big on a user’s Facebook News Feed?…

    Actually, this is because of Facebook’s own tests with how to display Open Graph stories in News Feed. Some users are seeing the large format like you show with Pinterest, and others are still seeing the small thumbnails in your second example. The ne…

  10. Facebook Taking More Cues from Pinterest « Metro CSM Metro CSM says:

    [...] “Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links.” (Inside Facebook) [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us