Facebook testing new Pinterest-inspired design for app stories in News Feed
Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow Likes, comments and other app-specific actions.
The change makes app stories even more prominent in News Feed. Developers could benefit from the larger photos, captions and additional options for users’ friends to engage with app content.
Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links.
For example, in the case of the Foodspotting app, users can “want a dish” directly from News Feed.
It’s unclear how widely this change has been rolled out or if it is simply an early test. We’re looking into whether the design applies to all Open Graph stories, from games and other apps, or if it only appears when apps share multiple photos. Either way, the layout is likely to remind users of Pinterest. Although we can’t say for sure whether Facebook’s designers were thinking about Pinterest when they came up with this, we’ve previously suggested that Facebook might take some design cues from the social bookmarking site since it has quickly risen in popularity. The latest News Feed change coincidentally also applies to stories from Pinterest itself since the site integrates Open Graph.
This is what Pinterest stories looked like in News Feed before the change:
We’ve reached out to Facebook for more information.
Update 7/19/12 2:48 p.m. - Facebook provided the following comment, “We’re always testing new Platform features, but we have nothing further to announce.”
Update 7/20/12 8:56 p.m. - It appears the new layout also applies to stories from music streaming apps like Loudlee, according to this screenshot from Kobi Gamliel:
July 19th, 2012 at 11:53 am
[...] Source. Posted Jul 19 , 2012 Categorized: Profils Faceboook, Rumeurs de changements Tagged: album photos, design, photos, pinterest [...]
July 19th, 2012 at 2:29 pm
[...] screenshots, first uncovered by Inside Facebook, reveal a striking News Feed layout that features a user’s third-party app content in large [...]
July 19th, 2012 at 5:18 pm
[...] a layout for the Open Graph app stories that have similarities to Pinterest. Inside Facebook broke the news and has screen shots and descriptions. Details on the plan for rolling something like this out are [...]
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July 20th, 2012 at 1:24 pm
[...] mais liberdade para criar os layouts da exposição de suas imagens. O exemplo flagrado pelo site Inside Facebook mostra o Foodspotting, um app para fãs de culinária. O serviço costuma exibir diversos exemplos [...]
July 21st, 2012 at 7:55 am
[...] Facebook reported Thursday that the new design makes app stories more prominent in the user’s news feed by building [...]
July 24th, 2012 at 12:15 pm
[...] Dougherty on July 23, 2012 This weekend, Brittany Darwell of Inside Facebook broke a story that Facebook is testing a Pinterest-like interface to populate its news feed. The significance of this is two-fold: Pinterest’s users are near-exclusively female (with [...]
July 24th, 2012 at 6:36 pm
How did Pinterest make their Open Graph images so big on a user’s Facebook News Feed?…
Actually, this is because of Facebook’s own tests with how to display Open Graph stories in News Feed. Some users are seeing the large format like you show with Pinterest, and others are still seeing the small thumbnails in your second example. The ne…
July 25th, 2012 at 6:48 pm
[...] “Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links.” (Inside Facebook) [...]