Votigo moves beyond promotions to provide conversation management and other social marketing software

Social marketing and promotions software company Votigo recently expanded its platform to provide a full cross-network publisher, conversation manager and analytics tools.

Votigo co-founder and CEO Mike La Rotonda tells us it has long been part of the company’s vision to offer these additional services, but it had been previously focused on building out its promotional app suite. Votigo, began as a video-focused UGC community site in 2006, but after the launch of the Facebook platform, found success providing technology to help companies run online promotions. Now the company wants to be known for more than just promotional apps and better serve customers who are increasingly looking for unified solutions for their social marketing software.

Votigo’s new expanded marketing and CRM suite includes a conversation manager for scheduling posts, simultaneously posting to multiple networks, and responding to fans and followers. It also offers tab application templates and some basic analytics. Although there are already dozens of these types of platforms on the market, some are becoming more tailored to large brands and agencies at the same time that many smaller businesses are recognizing the need for social marketing software. With companies like Buddy Media, Vitrue and Involver getting acquired by corporations like Salesforce and Oracle, there is an opportunity to reach the long tail of marketers and businesses trying to manage their social media presence.

Votigo has signed on clients including Starwood Hotels & Resorts Worldwide, Sony Online Entertainment and Kaiser-Permanente, but La Rotonda says the platform’s tiered pricing makes it an option for small businesses as well. Votigo offers plans at $15 a month, with the full suite available for $250 a month. Brands and agencies that need more customized apps and white labeled services can negotiate a premium plan.

La Rotonda adds that the industry has only scratched the surface on what Facebook marketing will become, so he believes there will continue to be opportunities for companies like Votigo to offer this type of software to a broad range of businesses.

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