Facebook roundup: homepage ads, Android update, measurement challenge, malware checkpoints and more

Facebook makes homepage ads available through API – Facebook today officially opened its homepage ad units to Ads API partners and users of the Power Editor tool. This will allow other companies to buy and sell premium ad placement, freeing up some of Facebook’s own staff. Premium inventory will continue to be priced at a fixed CPM, unlike the marketplace ads appearing on the rest of the site. Although the news was announced at the end of May, this finally went live today.

Facebook for Android gets an update – Facebook’s mobile app for Android got an update this week, which includes support for the front-facing camera, new messaging features, faster login, a security improvement and a number of bug fixes.

Study shows Facebook’s integration with rest of web – More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook’s Open Graph tags, according to a study by Zyxt Labs. The group found that more than 242 million websites, or about 21.7 percent of the total studied, referenced at least one Facebook URL — most often the Like and Share buttons, but also traditional links to Facebook profiles or pages. Image from Marketing Land

Facebook issues call for marketing measurement ideas – Facebook and the Advertising Research Foundation have issued a challenge to the measurement community to come up with innovative ideas to tie social marketing back to business metrics in ways that allow for cross-platform comparability around the world. Facebook and ARF will review the ideas and contact those with the highest potential. Facebook will consider providing funding, access to data assets and collaboration on pilot studies.

New malware checkpoints will help users avoid viruses – Facebook announced a new self-enrollment malware checkpoint program so that users can proactively obtain a free anti-virus scan and clean their system. This builds upon the social networks previous efforts to offer free anti-virus software to its users and prevent further spread of malicious software.

Glimpse app creates ‘Universal Price Alerts’ for products users LikeGlimpse, a new web app from social commerce site The Find, sends automatic price alert emails to users when any product, on any site, that has a “Like” button goes on sale. Universal Price Alerts are not limited to just the fashion and design items that can be found in Glimpse. They apply to products on any retail site.

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