Facebook begins rotating ads on static pages if users don’t interact

Facebook has begun rotating ads in the right sidebar if users remain on the same page for a while.

“We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time,” a Facebook spokesperson told ClickZ, which first reported the story. “This change was implemented a few weeks ago and we think this will help people see more relevant ads.”

Facebook did not say how much time needed to pass before the page would refresh with another set of ads, but we could imagine this might happen on canvas pages where users play games or watch content for an extended period. This might also occur if users leave Facebook open in their browsers and then return to the page later.

The change could help the company give advertisers more impressions and improve clickthrough rates while reducing ad fatigue.

Earlier this week we saw Facebook testing up to 10 ads on a single page at a time.



Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Facebook begins rotating ads on static pages if users don’t interact”

  1. Time-based advertising | Decision Science News says:

    [...] Last week it was announced that Facebook is rotating its ads after a certain time of exposure. [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us