‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like.

The modules, which tend to appear on app canvas pages, are eye-catching since they include the name and image from a developer or admin’s own applications. These also might encourage developers to consider running Sponsored Stories instead of traditional Facebook ads with a headline, image and body copy.

Sponsored Stories tend to have higher clickthrough rates and lower costs per click than other Facebook ads. They are also the only type of ads that can be shown in News Feed or on mobile. These ads have smaller reach than traditional ads because they only target users who have friends that have used an app recently. Specifically, users’ app activity is eligible to be included in Sponsored Stories if they have used an app for at least four minutes in the last 14 days or if they have used the app twice ever with one of those times occurring in the last 14 days.

In addition to “app used” Sponsored Stories like the ones Facebook is currently promoting with the “See Your Ad Here” module, developers who have integrated Open Graph can pay to sponsor more specific actions that users take within their app. For example, a game could sponsor stories about users earning achievements, or a fitness app could sponsor stories about users tracking their workouts. Developers can preview these kinds of Sponsored Stories with the action spec demo tool.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories”

  1. Facebook Encourages Developers To Try Sponsored Stories With ‘See Your Ad Here’ Module - AllFacebook says:

    [...] blog Inside Facebook reported that the new module has been surfacing on app canvas pages, and they include the [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Consumer Social Media Manager

3D Systems
New York, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Social Media Editor

OZY MEDIA, INC
New York, NY

Director of Public Relations and Social Media

Hospital for Special Surgery
New York, NY

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us