Facebook testing ‘Want’ button plugin
Facebook appears to be testing a new “Want” button plugin similar to its popular Like button.
Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”
With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it.
Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data. A Want button plugin will make it easy for e-commerce and other sites to implement this type of Facebook functionality without having to build their own apps. Many of these sites are already using the Like button, but Liking a product could mean users already have it or that they are interested in getting it. Being able to distinguish between these groups of people and target ads to either one could be very powerful for advertisers and help make Facebook a stronger competitor to Google AdWords.
Although publishing “Want” actions is currently disabled by Facebook, Waddington was able to implement a version of the button on his own site. Clicking the Want button returns an error for now.
We’re waiting to hear back from Facebook for more details on when this might be rolled out and how exactly it will work.
[Update 6/29/12 10:33 a.m. PT - Facebook provided the following statement, "We're always testing new Platform features, however we have nothing new to announce." ]
June 29th, 2012 at 12:36 am
[...] Source: Insidefacebook.com [...]
June 29th, 2012 at 1:32 am
[...] unsere Kollegen bei insidefacebook.com bereits berichtet haben, testet Facebook derzeit einen “Want”-Button fürs Web. Im Deutschen dürfte diese [...]
June 29th, 2012 at 3:48 am
[...] aber noch gar nicht offiziell. Ein US-Blog hat den Code für einen solchen Button aber in einem Facebook Javascript Software Developer Kit entdeckt – einer Art Programmier-Baukasten für Entwickler, die Facebook-Anwendungen erstellen. Von [...]
June 29th, 2012 at 5:01 am
[...] a major new feature that could see them have their Like moment once again. Only this time, it’s in the form of a Want [...]
June 29th, 2012 at 5:43 am
[...] Facebook testing ‘Want’ button plugin (Inside Facebook) Facebook appears to be testing a new “Want” button plugin similar to its popular Like button. Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.” AllFacebook Facebook users can organize all of their likes related to movies, television, books, music and restaurants into one handy timeline box following new Facebook integration features launched Thursday by “smart notebook application” Springpad. BBC The BBC has begun streaming live sporting events on Facebook, the biggest tie-up to date between the social-networking site and an international broadcaster. [...]
June 29th, 2012 at 7:56 am
[...] yet responded to a request for comment. Waddington’s discovery was first noted by Inside Facebook on [...]
June 29th, 2012 at 8:00 am
[...] button will render, although developers are not able to publish want actions, telling sister blog Inside Facebook the button will only work on open graph objects marked as [...]
June 29th, 2012 at 8:26 am
[...] InsideFacebook: Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to [...]
June 29th, 2012 at 9:30 am
[...] InsideFacebook saiba [...]
June 29th, 2012 at 9:34 am
[...] InsideFacebook saiba [...]
June 29th, 2012 at 9:57 am
[...] Via InsideFacebook [...]
June 29th, 2012 at 10:01 am
[...] botón en cuestión permanece en modo de prueba, sin embargo según declaraciones que el desarrollador Tom Waddington a Inside Facebook, “Want” ya habría sido agregado al SDK de Javascript como un XFBML tag – [...]
June 29th, 2012 at 10:20 am
[...] Via InsideFacebook [...]
June 29th, 2012 at 10:43 am
[...] on Facebook, but may soon be able to love as well. According to developer Tom Waddington, as reported by Inside Facebook, a new “want” tag has been added to the Facebook Javascript Kit software [...]
June 29th, 2012 at 11:01 am
[...] Read more on Inside Facebook. [...]
June 29th, 2012 at 11:41 am
[...] Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – . The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.” http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]
June 29th, 2012 at 3:03 pm
[...] Facebook reports that developer Tom Waddington discovered the button in the Facebook Javascript SDK. It’s not [...]
June 29th, 2012 at 5:04 pm
[...] Newscientist.com | Run out of batteries? Just spray-paint some new ones. – Nick Bilton Facebook Testing ‘Want’ Button Plug-in Insidefacebook.com | Facebook is working on a ‘want’ button to sit beside its [...]
June 29th, 2012 at 5:39 pm
[...] the Want button rumors are one step closer to being confirmed. The developer Tom Waddington has looked into Facebook’s code, and has discovered a new tag: . Waddington did some sleuthing to find the tag — the Want [...]
June 29th, 2012 at 5:40 pm
[...] LINK: Facebook Is Testing A “Want” Button [...]
June 30th, 2012 at 5:51 am
[...] Inside Facebook Tags: facebook, Facebook Developers, facebook social plugin, facebook want, facebook [...]
July 1st, 2012 at 12:30 am
[...] Inside Facebook Tags: facebook Tweet GA_googleFillSlot("digitallife.gr_text_ad_left"); [...]
July 1st, 2012 at 12:52 am
[...] Πηγή: Inside Facebook [...]
July 1st, 2012 at 2:40 am
[...] ganze hab ich bei Inside Facebook gelesen wo es einen wirklich ausführlichen Artikel dazu gibt [...]
July 1st, 2012 at 9:57 am
[...] botón en cuestión permanece en modo de prueba, sin embargo según declaraciones que el desarrollador? Tom Waddington a Inside Facebook, “Want” ya habría sido agregado al? SDK de? Javascript como un XFBML tag – . Su [...]
July 1st, 2012 at 12:25 pm
[...] Facebook Frackups Facebook Tests “Want” Button http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]
July 1st, 2012 at 12:25 pm
[...] Facebook Frackups Facebook Tests “Want” Button http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]
July 2nd, 2012 at 12:23 am
[...] que la fonctionnalité du bouton « Want » existe, Inside Facebook révèle que sur Facebook il n’y a pas de trace d’une sorte de plugin [...]
July 2nd, 2012 at 12:30 am
[...] [via Tom Waddington, Inside Facebook] [...]
July 2nd, 2012 at 8:49 am
[...] under the radar, but developer Tom Waddington discovered Facebook is getting the ball rolling on a “want” button, similar to the “like” button but more explicitly geared towards [...]
July 2nd, 2012 at 9:04 am
[...] Actualmente es posible crear botones similares mediante Open Graph, pero los usuarios tienen que dar su autorización para que aparezcan en su Timeline, algo que no ocurriría con este botón si funciona al igual que el de Me Gusta, según informa Inside Facebook. [...]
July 2nd, 2012 at 9:48 am
[...] needz 2 b a luv btton.”That may be closer than you think, since it was reported on Inside Facebook that the social networking site may be testing a “want” button. According to the [...]
July 4th, 2012 at 9:11 pm
[...] Inside Facebook first reported, Facebook might soon supplement its “like” button with a “want” button [...]
July 4th, 2012 at 10:01 pm
[...] Inside Facebook said that :”Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data”. [...]
July 7th, 2012 at 2:52 pm
[...] we covered in last week’s round up of social news, a Facebook developer, spilt the beans that the social network was trialling a ‘Want’ plugin. Now the same [...]
July 8th, 2012 at 9:36 pm
[...] Is there a “Want” button coming to Facebook? – No word just yet, but Facebook is testing this functionality. A “Want” button [...]
July 10th, 2012 at 8:04 am
[...] from consumers, it can be even more valuable to advertisers and brands. That’s why it’s testing out a Want button, because it can capture more of that consumer intent beyond a “Like” button, which can [...]
July 11th, 2012 at 3:38 am
[...] article about this subject – here) This entry was posted in Social Marketing and tagged Facebook, Internet, Marketing Tips. [...]
July 11th, 2012 at 7:11 am
[...] software development kit (SDK). According to reports from Waddington, as well as others including Inside Facebook, Gizmodo, VentureBeat and Mashable, the button will be a way for individuals to indicate their [...]
July 16th, 2012 at 11:04 am
[...] someone with ads on Facebook are a bit wide and unrefined. Rumors abound that Facebook has a Want button in the works, and its inclusion could change how personalized ads are generated and targeted very [...]
July 23rd, 2012 at 4:46 pm
[...] important question: How would a “Want” button be different than the “Like” button? In a June 28 post on Inside Facebook, Brittany Darwell wrote: Just as the Like button allowed Facebook to collect massive amounts of [...]
August 9th, 2012 at 9:02 am
[...] speculation builds around Facebook’s plans to release a “want” button, New York-based Wantworthy is moving ahead with a ‘want’ button of its [...]
March 21st, 2013 at 3:28 pm
[...] is also testing a Want button plugin. While the ‘Like’ button measures a fan who most likely owns a brand [...]