Facebook testing ‘Want’ button plugin

Facebook appears to be testing a new “Want” button plugin similar to its popular Like button.

Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”

With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it.

Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data. A Want button plugin will make it easy for e-commerce and other sites to implement this type of Facebook functionality without having to build their own apps. Many of these sites are already using the Like button, but Liking a product could mean users already have it or that they are interested in getting it. Being able to distinguish between these groups of people and target ads to either one could be very powerful for advertisers and help make Facebook a stronger competitor to Google AdWords.

Although publishing “Want” actions is currently disabled by Facebook, Waddington was able to implement a version of the button on his own site. Clicking the Want button returns an error for now.

We’re waiting to hear back from Facebook for more details on when this might be rolled out and how exactly it will work.

[Update 6/29/12 10:33 a.m. PT - Facebook provided the following statement, "We're always testing new Platform features, however we have nothing new to announce." ]

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43 Responses to “Facebook testing ‘Want’ button plugin”

  1. Facebook teste un bouton "je veux" says:

    [...] Source: Insidefacebook.com [...]

  2. allfacebook.de | Facebook testet “Will ich”-Button fürs Web says:

    [...] unsere Kollegen bei insidefacebook.com bereits berichtet haben, testet Facebook derzeit einen “Want”-Button fürs Web. Im Deutschen dürfte diese [...]

  3. Facebook testet neuen “Want”-Button : Posted Planet (in Arbeit) says:

    [...] aber noch gar nicht offiziell. Ein US-Blog hat den Code für einen solchen Button aber in einem Facebook Javascript Software Developer Kit entdeckt – einer Art Programmier-Baukasten für Entwickler, die Facebook-Anwendungen erstellen. Von [...]

  4. Facebook testing new ‘Want’ button on Open Graph – Simply Zesty - Simply Zesty says:

    [...] a major new feature that could see them have their Like moment once again. Only this time, it’s in the form of  a Want [...]

  5. Social Media Newsfeed: RIM’s Sinking Ship | Chrome on iOS | Tumblr’s Pinned Posts - SocialTimes says:

    [...] Facebook testing ‘Want’ button plugin (Inside Facebook) Facebook appears to be testing a new “Want” button plugin similar to its popular Like button. Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.” AllFacebook Facebook users can organize all of their likes related to movies, television, books, music and restaurants into one handy timeline box following new Facebook integration features launched Thursday by “smart notebook application” Springpad. BBC The BBC has begun streaming live sporting events on Facebook, the biggest tie-up to date between the social-networking site and an international broadcaster. [...]

  6. Is Facebook Testing a 'Want' Button? says:

    [...] yet responded to a request for comment. Waddington’s discovery was first noted by Inside Facebook on [...]

  7. Facebook Testing Want Button? - AllFacebook says:

    [...] button will render, although developers are not able to publish want actions, telling sister blog Inside Facebook the button will only work on open graph objects marked as [...]

  8. Facebook researching 'Want' button for, well, wanting stuff. says:

    [...] InsideFacebook: Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to [...]

  9. Facebook pode estar testando um novo botão ‘eu quero’ | Obvius says:

    [...] InsideFacebook saiba [...]

  10. Facebook pode estar testando um novo botão ‘eu quero’ | Mundo Wireless says:

    [...] InsideFacebook saiba [...]

  11. Facebook pode estar testando um novo botão ‘eu quero’ Paulo Freire | Paulo Freire says:

    [...] Via InsideFacebook [...]

  12. Facebook estaría probando nuevo botón “Quiero” para productos - FayerWayer says:

    [...] botón en cuestión permanece en modo de prueba, sin embargo según declaraciones que el desarrollador Tom Waddington a Inside Facebook, “Want” ya habría sido agregado al SDK de Javascript como un XFBML tag – [...]

  13. Facebook pode estar testando um novo botão ‘eu quero’ Paulo Freire Blog | Paulo Freire Blog says:

    [...] Via InsideFacebook [...]

  14. Facebook appears to be testing “Want” button plugin similar to its popular Like button | Malkist says:

    [...] on Facebook, but may soon be able to love as well. According to developer Tom Waddington, as reported by Inside Facebook, a new “want” tag has been added to the Facebook Javascript Kit software [...]

  15. The week in social | 1000heads: The Word of Mouth People says:

    [...] Read more on Inside Facebook. [...]

  16. Rob’s Radar 6/29 | Robert Croak says:

    [...] Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – . The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.” http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]

  17. Facebook Might Get A “Want” Button For Products You Desire | Gizmodo Australia says:

    [...] Facebook reports that developer Tom Waddington discovered the button in the Facebook Javascript SDK. It’s not [...]

  18. Today's Scuttlebot: Paint-On Batteries and Facebook's 'Want' - NYTimes.com says:

    [...] Newscientist.com |  Run out of batteries? Just spray-paint some new ones. – Nick Bilton Facebook Testing ‘Want’ Button Plug-in Insidefacebook.com |  Facebook is working on a ‘want’ button to sit beside its [...]

  19. How Facebook Can Make Money (in One Button) says:

    [...] the Want button rumors are one step closer to being confirmed. The developer Tom Waddington has looked into Facebook’s code, and has discovered a new tag: . Waddington did some sleuthing to find the tag — the Want [...]

  20. Facebook Is Testing A “Want” Button | Test says:

    [...] LINK: Facebook Is Testing A “Want” Button [...]

  21. Facebook Want Button Plugin May Be Coming; E-Commerce Sites Rejoice? | CrazyEngineers says:

    [...] Inside Facebook Tags: facebook, Facebook Developers, facebook social plugin, facebook want, facebook [...]

  22. Το Facebook δοκιμάζει το κουμπί "Want" | Digital Life says:

    [...] Inside Facebook Tags: facebook Tweet GA_googleFillSlot("digitallife.gr_text_ad_left"); [...]

  23. Το Facebook δοκιμάζει το κουμπί «Want» says:

    [...] Πηγή: Inside Facebook [...]

  24. Facebook Änderungen - Fresh iMarketing says:

    [...] ganze hab ich bei  Inside Facebook  gelesen wo es einen wirklich ausführlichen Artikel dazu gibt [...]

  25. Facebook estaría probando nuevo botón *Quiero* para productos | LoQuePiensaLaGente.com.ve says:

    [...] botón en cuestión permanece en modo de prueba, sin embargo según declaraciones que el desarrollador? Tom Waddington a Inside Facebook, “Want” ya habría sido agregado al? SDK de? Javascript como un XFBML tag – . Su [...]

  26. TDH – The Three-way Battle « the digital hazard says:

    [...] Facebook Frackups Facebook Tests “Want” Button http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]

  27. TDH – The Three-way Battle « the digital hazard says:

    [...] Facebook Frackups Facebook Tests “Want” Button http://www.insidefacebook.com/2012/06/28/facebook-testing-want-button-plugin/ [...]

  28. Vous allez prochainement pouvoir mettre « Wanting » sur Facebook | Le blog des nouvelles technologies : Web, Technologies, Développement, Interopérabilité says:

    [...] que la fonctionnalité du bouton « Want » existe, Inside Facebook révèle que sur Facebook il n’y a pas de trace d’une sorte de plugin [...]

  29. Facebook könnte bald einen “Want”-Butten bekommen. - GIZMODO DE - Das Gadget-Weblog says:

    [...] [via Tom Waddington, Inside Facebook] [...]

  30. The Chat Room: 3 Sneaky Facebook Schemes – I Want A New Phone says:

    [...] under the radar, but developer Tom Waddington discovered Facebook is getting the ball rolling on a “want” button, similar to the “like” button but more explicitly geared towards [...]

  31. Facebook prueba el botón ‘lo quiero’ « Punto Media says:

    [...] Actualmente es posible crear botones similares mediante Open Graph, pero los usuarios tienen que dar su autorización para que aparezcan en su Timeline, algo que no ocurriría con este botón si funciona al igual que el de Me Gusta, según informa Inside Facebook. [...]

  32. TECH ROUND-UP: INTERNET BREAKS, FACEBOOK WANTS, HAPPINESS METER | DigBoston says:

    [...] needz 2 b a luv btton.”That may be closer than you think, since it was reported on Inside Facebook that the social networking site may be testing a “want” button. According to the [...]

  33. Facebook May Be Adding A "WANT" Button | AM 1310: The Light says:

    [...] Inside Facebook first reported, Facebook might soon supplement its “like” button with a “want” button [...]

  34. | Digital Anthropologist says:

    [...] Inside Facebook said that :”Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data”. [...]

  35. The week in social | 1000heads: The Word of Mouth People says:

    [...] we covered in last week’s round up of social news, a Facebook developer, spilt the beans that the social network was trialling a ‘Want’ plugin. Now the same [...]

  36. 3 Things I Liked in Social Media, Week ending July 8. | Girl's Guide to Social Media says:

    [...] Is there a “Want” button coming to Facebook? – No word just yet, but Facebook is testing this functionality. A “Want” button [...]

  37. Glimpse makes Like buttons useful, ties them to price alerts — Tech News and Analysis says:

    [...] from consumers, it can be even more valuable to advertisers and brands. That’s why it’s testing out a Want button, because it can capture more of that consumer intent beyond a “Like” button, which can [...]

  38. New Facebook "Want" Button | the digital marketing blog by inwise says:

    [...] article about this subject – here) This entry was posted in Social Marketing and tagged Facebook, Internet, Marketing Tips. [...]

  39. A question of intent | The Social Customer Manifesto says:

    [...] software development kit (SDK). According to reports from Waddington, as well as others including Inside Facebook, Gizmodo, VentureBeat and Mashable, the button will be a way for individuals to indicate their [...]

  40. Facebook’s “Want” Button Introduced. Game Changer or Feature Failure? | ChirpUp.com says:

    [...] someone with ads on Facebook are a bit wide and unrefined. Rumors abound that Facebook has a Want button in the works, and its inclusion could change how personalized ads are generated and targeted very [...]

  41. Social Good and the Facebook “Want” Button « Lynne Melcombe Communications says:

    [...] important question: How would a “Want” button be different than the “Like” button? In a June 28 post on Inside Facebook, Brittany Darwell wrote: Just as the Like button allowed Facebook to collect massive amounts of [...]

  42. Wantworthy wins $1M to bring ‘want’ button to online shoppers — Tech News and Analysis says:

    [...] speculation builds around Facebook’s plans to release a “want” button, New York-based Wantworthy is moving ahead with a ‘want’ button of its [...]

  43. The promise of ROI and the monetization of Social Commerce is here. | Early adopter...early predictor... says:

    [...] is also testing a Want button plugin. While the ‘Like’ button measures a fan who most likely owns a brand [...]

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