Petflow, Walmart, Converse and more on this week’s top 10 gainers in retail and consumer merchandise pages
Petflow leads the list of weekly gainers for the People Talking About This metric among retail and consumer merchandise pages.
The top 10 pages gaining People Talking About This saw increases between about 30,000 and almost 250,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
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Pet food delivery service Petflow has seen rapid growth for the week through its new emphasis of consistant updates. The company has been publishing new posts almost hourly. With posts revolving around pictures of pets, the company has succeeded in engaging a responsive group of pet lovers. They have also used pictures with large text as well as strong calls to action to help drive shares and likes. The post below, for example, had more than 1,200 shares after only an hour.
Nike Women has seen a sharp daily increase in PTAT (People Talking About This) due to a significant increase in likes, likely the result of an ad campaign. There has not been a significant increase of page posts, so Nike Women could be running Sponsored Stories prompting targeted users to like the page. The graph below shows how rapidly the page’s PTAT has been growing. As it can be seen here, the increase is heavily dependent on more Likes — shown in blue — which in turn affects PTAT, shown in green.
Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.