First hints of a Facebook ad network: Sponsored Stories appear on

Zynga’s off-Facebook games platform now displays Facebook ads and Sponsored Stories, as part of what could be the beginnings of a Facebook ad network across the web.

According to the Facebook Help Center, “When you connect with Facebook on, you’ll see personalized ads and sponsored stories. The Facebook ads you see on Zynga are the same ads you see on”

Those ads appear in the sidebar, which is where we’ve previously seen Zynga serve ads via Google AdSense. The site still runs Google ad services, as seen with the banner at the bottom of the screenshot below.

Last year, Facebook told us it had agreed to work with Zynga to provide ads on their properties beyond Facebook, though at the time it was unknown what the “Zynga Platform” would be. Facebook is sharing a percentage of ad revenue with Zynga, but those percentages have been redacted from regulatory filings available here.

Both Sponsored Stories and traditional Facebook ads — those with headlines and body copy — appear on Zynga maintains the right to designate a limited number competing developers whose ads will be prevented from appearing on the site. The exact number has been redacted from SEC filings. We’ve reached out to both companies for more details.

[Update 6/22/12 9:52 a.m. PT - Facebook provided the following statement, “We have had a close relationship with Zynga for a number of years and we think we can deliver value to Zynga and to the people playing their games by showing the same ads that they see on Facebook. We will not be showing ads on other sites at this time.”]

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13 Responses to “First hints of a Facebook ad network: Sponsored Stories appear on”

  1. Facebook Ads, Sponsored Stories Show Up On - AllFacebook says:

    [...] blog Inside Facebook reported that traditional Facebook ads and sponsored stories are appearing in the sidebar on [...]

  2. Rob’s Radar 6/22 | Robert Croak says:

    [...] First hints of a Facebook ad network: Sponsored Stories appear on Zynga’s off-Facebook games platform Zynga.comnow displays Facebook ads and Sponsored Stories, as part of what could be the beginnings of a Facebook ad network across the web.… [...]

  3. Facebook testing the revenue stream that will justify their valuation says:

    [...] spotted here Tags adsFacebookNetworkoff siterevenueSocial [...]

  4. Watch out Google, Facebook ads appear on | VentureBeat says:

    [...] between the two companies after Zynga filed an amendment to its S-1 filing in 2011. Facebook told Inside Facebook that it had promised to help Zynga with external advertising in the future. At that point in time [...]

  5. First Facebook Ads Appear on - Mike Isaac - Media - AllThingsD says:

    [...] for the new ads, which were first noticed by Inside Facebook, Facebook confirmed their existence, though it’s not clear whether or not the ads are [...]

  6. TDH – My Island « the digital hazard says:

    [...] Facebook Frackups: Facebook serving Zynga’s ads… [...]

  7. Biz Break: Facebook leads tech stocks to a Wall Street rebound | Tech Stock Investment says:

    [...] similar to Google’s (GOOG) advertising network. A spokesman for the Menlo Park company told inside Facebook, which originally reported the story, that “We [...]

  8. Facebook’s Zynga Alliance Demonstrates Its Threat to Google | news.magzimus says:

    [...] a headlines website Inside Facebook initial noticed, Facebook ads as well as Sponsored Stories right away crop up upon seeking usually a [...]

  9. Why Facebook Ads on Zynga are Good for Churches | ChurchMag says:

    [...] you haven’t heard, Facebook recently announced that they will start displaying ads from their ad network on social gaming site  It has [...]

  10. Facebook, Twitter and the economics of attention — Tech News and Analysis says:

    [...] and the +1 button). There is at least the potential that Facebook could use these connections to develop an advertising network that places ads on partner sites and targets them using the behavior of its users, avoiding the anti-social [...]

  11. Réseau social fermé vs. réseau social ouvert | Superception says:

    [...] Facebook a bien d’autres atouts, au premier rang desquels sont “open graph” qui lui permet de développer des interconnexions avec des millions de sites Internet que ses utilisateurs peuvent aimer et au sujet desquels ils peuvent rédiger des commentaires sur leur mur. Cet “open graph” est riche de potentialité en termes de réalisation de campagnes de publicité croisées avec ces autres sites comme le montre le récent exemple mis en place avec le créateur de jeux en ligne Zynga. [...]

  12. Net Pro Earnings ‘Is Facebook Gearing Up To Take A Huge Bite Out Of Google? | Net Pro Earnings says:

    [...] to this post by Brittany Darwell, Facebook is showing sponsored stories and Facebook ads on Zynga is [...]

  13. Agreeing to see other people — ending Facebook payments, ads in March says:

    [...] born of the developer’s privileged relationship with Facebook. previously supported Facebook ads and Facebook payments in a deal unlike anything any other developer had enjoyed off of Facebook. As [...]

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