This post is an excerpt from our Facebook Marketing Bible, the leading resource for marketing and advertising strategies on Facebook. The full analysis is available for subscribers at The Facebook Marketing Bible.

George Takei, of original Star Trek fame, has most recently taken the social media world by storm with outstanding engagement numbers from a dedicated fanbase.

Originally created in March 2011, Takei’s page now reaches more than 2 million fans. Impressively, Takei receives engagement numbers similar to that of Eminem and Rihanna, both boasting over 40 million likes. His is one of the few pages with more People Talking About This than total Likes.

However, Takei’s user engagement is by no coincidence. He employs certain strategies and details that optimize his engagement numbers. He takes advantage of his audience’s responsiveness and motivates them to engage with his posts. Takei is a great example of creating a following and engaging fans with posts that are relevant to fans. The page is built on the content, and self-promotion takes the backseat.

To learn more about George Takei’s engagement tactics and how to employ them yourself, see our detailed overview in The Facebook Marketing Bible. We’ll examine how Takei thrives in four key areas:

• Consistency
• Virality
• Personality
• Community