A Look at George Takei’s Tactics in Engaging a Social Media Following

This post is an excerpt from our Facebook Marketing Bible, the leading resource for marketing and advertising strategies on Facebook. The full analysis is available for subscribers at The Facebook Marketing Bible.

George Takei, of original Star Trek fame, has most recently taken the social media world by storm with outstanding engagement numbers from a dedicated fanbase.

Originally created in March 2011, Takei’s page now reaches more than 2 million fans. Impressively, Takei receives engagement numbers similar to that of Eminem and Rihanna, both boasting over 40 million likes. His is one of the few pages with more People Talking About This than total Likes.

However, Takei’s user engagement is by no coincidence. He employs certain strategies and details that optimize his engagement numbers. He takes advantage of his audience’s responsiveness and motivates them to engage with his posts. Takei is a great example of creating a following and engaging fans with posts that are relevant to fans. The page is built on the content, and self-promotion takes the backseat.

To learn more about George Takei’s engagement tactics and how to employ them yourself, see our detailed overview in The Facebook Marketing Bible. We’ll examine how Takei thrives in four key areas:

  • Consistency
  • Virality
  • Personality
  • Community
Read the full analysis by subscribing to The Facebook Marketing Bible here.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

One Response to “A Look at George Takei’s Tactics in Engaging a Social Media Following”

  1. I Love That We Can Learn About Social Media Engagement Techniques From Sulu says:

    [...] http://www.insidefacebook.com/2012/06/19/a-look-at-george-takeis-tactics-in-engaging-a-social-media-… [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

Mediaplanet
New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us