Syncapse acquires Clickable to bring ad capabilities to its social marketing platform

Social media management platform Syncapse today announced it will acquire Clickable, which has access to the Facebook Ads API and offers tools for search and social advertising.

The acquisition puts the company in a better position to compete with others in the space as more social marketing platforms and ad providers converge. This also makes Syncapse a more attractive target to be bought by an even larger company. Buddy Media recently sold to Salesforce for $745 million after acquiring Brighter Option in late February. Vitrue, which doesn’t have Ads API access, sold to Oracle for a rumored $300 million. It’s likely that IBM, SAP and other software companies are looking to build the social side of their portfolios.

Syncapse was founded in 2007 by former Facebook Director of Media Michael Scissons. Despite his media sales background, the company focused on Facebook marketing through pages and applications. Syncapse acquired social media agency Nudge in 2010, and now has more than 120 employees. According to CrunchBase, the company has raised a total of $28.3 million, including a $25 million round from ABS Capital. At the time, Scissons told us he wasn’t interested in adding ad sales to the platform, but the market has evolved over the past year, leading more companies to provide all-in-one solutions.

Clickable began in 2006 focused on search advertising, but has since moved into social, becoming one of the earliest Facebook Ads API partners in 2010. The company has raised a total of $32.5 million, according to CrunchBase. Most recently, Clickable introduced a new dashboard to its platform allowing users to track campaigns across search and social networks. The company told us it was looking to integrate the Facebook Insights API, as well as data from DART, YouTube, Twitter, LinkedIn and Foursquare.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Advertising Campaign Manager

Amazon
New York, NY

Web Content Specialist

Philadelphia College of Osteopathic Medicine
Atlanta, GA

Web Producer

InvestmentNews
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us