Facebook prompts admins to re-engage with neglected pages

As part of a continued effort to increase engagement across the site, Facebook has begun emailing some page owners who have not visited or made posts to their pages a while.

Earlier this year we noticed Facebook showing some admins notifications about how many posts and views their page recently received. Now, the company seems to be trying an email campaign that recommends page owners post a new update or photo, fill out components of their page’s Timeline or learn about tips and best practices from a video or pdf. An example of these emails is below.

Now that the social network is beginning to hit a threshold of users in markets like the U.S., it has to focus on increasing engagement. There are more than 42 million Facebook pages with 10 or more Likes, but many of these pages are neglected after they fail to pick up traction or page owners have trouble understanding how to get value out of the social network.

These suggestions could be useful start to helping page owners understand what to do to engage fans. As we recommended previously, Facebook should present page owners with more resources, not just notifications about how many views or fans they’re getting.

Readers can visit our PageData and The Facebook Marketing Bible products for more insights on how to best use Facebook pages to increase reach and achieve marketing goals.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

3 Responses to “Facebook prompts admins to re-engage with neglected pages”

  1. Facebook to Admins: Don’t Forget Abandoned Pages - AllFacebook says:

    [...] viral, Facebook hasn’t. Our sister blog, Inside Facebook, reports that the company has been e-mailing page admins who haven’t interacted in a [...]

  2. Facebook To Admins: Don’t Forget Abandoned Pages - AllFacebook says:

    [...] viral, Facebook hasn’t. Our sister blog, Inside Facebook, reports that the company has been e-mailing page administrators who haven’t interacted in a [...]

  3. 3 Things I Liked in Social Media, Week ending June 17. | Girl's Guide to Social Media says:

    [...] by allison n 1. A nudge for inactive Brand Page admins – Haven’t posted on your Page in awhile? Facebook plans to give you a friendly nudge in [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SK Energy Seeking Social Media Guru

SK Energy Shots
New York, NY

Social Media Producer

Los Angeles Times
los angeles, CA

Social Media Specialist

Catholic Review
Baltimore, MD

Direct Marketing Strategist

Southern Poverty Law Center
Montgomery, AL

Freelance Assistant - Social Media Team

Viacom Velocity
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us