Developers can now find out what devices users have to better tailor app content

Developers can now determine which devices a user has and customize their app or game experience accordingly, Facebook announced today in a blog post.

Using the Graph API, developers can retrieve a list of devices that a user has connected to Facebook.

Not only will developers be able to gain insights about their audience, but an app can use this information to tailor in-app content to users of different devices. For example, a canvas game looking to prompt users to download the mobile version can easily determine whether a user should be given an App Store link or a Google Play link.

Developers can also now restrict user-to-user requests based on device by using the “multi-friend selector.” For instance, an iPad app might want to present users with a list of only friends who also use Facebook for iPad.

These options could help developers create more relevant experiences that better retain users. Documentation details are available here and here.

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2 Responses to “Developers can now find out what devices users have to better tailor app content”

  1. This week’s headlines from across Inside Network says:

    [...] Developers can now find out what devices users have to better tailor app content [...]

  2. Wer nutzt was? – Facebook Entwickler bekommen mehr Infos über Geräte der User - Facebook Marketing, Facebook Fanpage, Facebook Applikationen says:

    [...] http://www.insidefacebook.com/2012/06/13/developers-can-now-find-out-what-devices-users-have-to-bett… (+Devices Bild) [...]

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