Developers can now find out what devices users have to better tailor app content

Developers can now determine which devices a user has and customize their app or game experience accordingly, Facebook announced today in a blog post.

Using the Graph API, developers can retrieve a list of devices that a user has connected to Facebook.

Not only will developers be able to gain insights about their audience, but an app can use this information to tailor in-app content to users of different devices. For example, a canvas game looking to prompt users to download the mobile version can easily determine whether a user should be given an App Store link or a Google Play link.

Developers can also now restrict user-to-user requests based on device by using the “multi-friend selector.” For instance, an iPad app might want to present users with a list of only friends who also use Facebook for iPad.

These options could help developers create more relevant experiences that better retain users. Documentation details are available here and here.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

2 Responses to “Developers can now find out what devices users have to better tailor app content”

  1. This week’s headlines from across Inside Network says:

    [...] Developers can now find out what devices users have to better tailor app content [...]

  2. Wer nutzt was? – Facebook Entwickler bekommen mehr Infos über Geräte der User - Facebook Marketing, Facebook Fanpage, Facebook Applikationen says:

    [...] http://www.insidefacebook.com/2012/06/13/developers-can-now-find-out-what-devices-users-have-to-bett… (+Devices Bild) [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us