Before and after comparisons of Facebook’s redesigned News Feed

Facebook’s latest News Feed redesign — featuring larger photos and text, as well as a new format for links — is likely to affect how users engage with page posts and advertisements. Here’s a comparison of how posts appear in the feed before and after the redesign, with some suggestions on how the changes might impact marketers, advertisers and developers.

Photos

The most significant change for pages is that photos will be presented in the same size as those from users. Previously, photos from pages were much smaller than others in the feed. Photo posts will be more noticeable, though it’s possible pages could see a decrease in clicks since users will be able to view them without making them larger. Still, fans might be more likely to Like or comment on photos than before, which could make promoted posts more valuable.

Pages can maximize their exposure in News Feed by posting a photo album. However, pages should be conscious of the type of images they put in fans’ feeds, since the larger size could make some fans more likely to mark a story as spam or unlike a page if they do not like the content.

Page photo before

User photo before

All photos after

Page photo album before

User photo album before

All photo albums after

Links

Facebook now puts link information within a light gray box and increases the size of any text that users or pages share along with the link.  The new design could lead to an increase in clicks, at least until users become accustomed to the change. With the larger font on links, pages should limit the amount of copy they include along with links. Users generally look past large blocks of text.

Link post before

Link post after

Sponsored Stories

The new expanded page-Like Sponsored Story that includes a recent post has gotten significantly larger as part of the redesign. Simple page-Like Sponsored Stories haven’t changed, and neither have sidebar ads. Although the expanded News Feed Sponsored Stories could begin to perform better than ever, Facebook’s premium homepage ads on the right-hand side may see a decrease in engagement as a result of competing with larger text and images in the feed.

Page Post Ad before

Page Post Ad after

Page-Like Sponsored Story (same before and after)

Premium sidebar ads before

Premium sidebar ads after 

Other Facebook and Open Graph activity

Stories from third-party apps or activity like changing a profile photo display the same as before.  Only actively shared information — statuses, photo captions, commentary along with links — gets the larger font size. However, apps that use the Photos API, like Instagram does, will have the benefit of larger feed stories.

[Update 6/13/12 4:52 p.m. PT - Facebook now seems to be displaying Open Graph activity and other actions in the larger font, as well.]

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us