Page posts will have parity with those from users in upcoming News Feed redesign
Posts from Facebook pages will gain more prominence than ever in a News Feed redesign that increases the size of images and text for all posts.
User photos will appear up to two times larger in the desktop News Feed, as TechCrunch reported earlier today. We’ve confirmed with Facebook that the change applies to Facebook pages as well, eliminating the disadvantage pages had from their images being displayed smaller than those from users’ friends.
The News Feed redesign will also make four photos from an album visible at once. Previously, only three photos were included in album stories. This follows the recent redesign of the mobile feed, which similarly favors large images over the ability to view multiple posts at once. Facebook is further positioning itself as a place for storytelling through visuals, following the rise of platforms like Instagram and Pinterest. This is a move away from Twitter, which continues to be driven by text and is more efficient for following news in real time. The increased font and image size is also reminiscent of Google+.
The change, which can be seen in the image from TechCrunch below, will roll out to users over the next few days.
When Facebook increased the size of images in the desktop feed last year, it did so only for photos posted by users, not from pages. It seemed the company wanted prevent pages from putting ad-like images in the feed, but it put pages — even those that posted content fans would appreciate — at a disadvantage. See an example of how an album currently appears from a page to the right. With the redesign, pages will be able to occupy more than twice as much News Feed space as before.
As a result, pages that post photos could see a large bump in engagement. However, with the more prominent size, pages will have to make higher quality posts to avoid having users decide to hide or unlike their pages. Users could be more likely to mark a story as spam when it appears in the new size. Page owners should pay attention to the “virality” and “negative feedback” metrics in Facebook insights to track how their posts perform after the change.
The redesign also gives page owners further incentive to spend money on promoted posts, since users could be more likely to see and engage with these posts than they were when photos from pages were much smaller than other stories in their feed.