Facebook allows post scheduling directly from pages without third-party tools

Facebook page owners can now create posts and schedule them to appear a specific times by using a new feature in the page’s publisher.

Previously, page owners had to use third-party tools like those from HootSuite or Buddy Media to schedule posts for future points in time. Now, users can click the clock icon in the bottom left corner of the publisher and select a date up to six months in advance. While this additional functionality could help page owners not already using third-party tools, social media platform companies should not feel too threatened by the feature. Most platforms offer a unified dashboard for Facebook, Twitter and other networks, so that user can create a post from one location and then schedule it to appear in several channels. This is something Facebook is not likely to replicate.

The social network’s new feature requires that posts be scheduled at least 10 minutes from when they are created. The publisher also offers times in 10-minute increments so it seems posts cannot be scheduled for 12:15, for example. However, Facebook’s Help Center says posts can be scheduled in 15-minute intervals. We have asked the company for clarification.

After scheduling a post, page owners will see a confirmation that will let them know that they can view, reschedule or cancel their post from the page’s activity log.

Earlier today, Facebook released different levels of admin access for page owners. These features are likely to most help individuals and small- to medium-sized businesses that don’t have a budget for third-party platforms. Most larger companies have additional needs that won’t be met using Facebook’s native tools. As we’ve seen in the past when the social network improves its page moderation features, third-party platforms are able to incorporate the features into their own tools using Facebook’s APIs.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

2 Responses to “Facebook allows post scheduling directly from pages without third-party tools”

  1. Best and Worst in Social Media This Week - Social Web Daily | MyLife’s Social BlogSocial Web Daily says:

    [...] Users can now schedule posts on Facebook Pages. In a genius move for social marketers, Facebook unveiled its new post-scheduling feature for pages, without third party tools. [Inside Facebook] [...]

  2. Facebook Scheduled Posts | Facebook Pages | Medford Oregon says:

    [...] Facebook allows post scheduling directly from pages without third-party tools [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

WHYY
Philadelphia, PA

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Social Media Marketing Manager

NBC Universal
New York, NY

Director of Media Relations

American Jewish World Service
New York, NY

Director of Communications

New York University
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us