IPO snapshot: Facebook’s top 25 apps by size
Facebook began public trading today at $38 a share and a valuation of $104 billion. These are the top 25 apps on the social network the day of its initial public offering, as tracked by our AppData traffic monitoring service.
We’ll start with daily active users, which is a measure of the most engaged portion of an app’s audience. Note that of these apps, nine are Facebook canvas games. The others are mobile apps, web integrations, desktop apps or a combination. For example, Words With Friends is a canvas and mobile game, Spotify is a desktop and mobile app, and Socialcam has a mobile app, website and canvas presence. The top app, Microsoft, is a web utility that connects Windows Live to a user’s Facebook account.
|3.||Texas HoldEm Poker||7,100,000|
|4.||Words With Friends||7,100,000|
|5.||Bubble Witch Saga||6,400,000|
|13.||Yahoo! Social Bar||4,700,000|
Next, we present the top 25 Facebook applications in size by monthly active users. This is a measure of an app’s overall reach. By launching Open Graph integrations, many of these apps have rapidly climbed our rankings in the past months, and drawn excessive media attention whenever traffic plateaued or decreased. Of these apps, nine are Facebook canvas games — and they’re not all the same games that appeared in the top 25 DAU list above.
|2.||Yahoo! Social Bar||39,500,000|
|5.||Texas HoldEm Poker||35,000,000|
|7.||Static HTML: iframe tabs||29,700,000|
|8.||MyCalendar – Birthdays||29,000,000|
|16.||Bubble Witch Saga||21,200,000|
|21.||Static Iframe Tab||18,500,000|
|23.||Words With Friends||17,600,000|
Be sure to catch up on Inside Facebook’s IPO coverage and stick with us to see how the app ecosystem evolves with the social network’s new status as a public company.