PageLever adds post tagging and alerts to insights platform

Facebook analytics platform PageLever has added features that let page owners categorize and compare their posts, as well as receive alerts about any changes in key metrics.

With post tagging, PageLever users can indicate which of their posts are related to a particular campaign or employ a certain tactic, for example, asking a question or making a fill-in-the-blank post. Then page owners can quickly compare the performance of different types of posts. PageLever co-founder Jeff Widman tells us one media company that used this feature discovered that posts about Google were, on average, twice as popular as posts about Apple. These insights would be difficult to discover through manual aggregation and analysis.

Another new PageLever feature — page alerts — helps page owners see changes in reach, growth rate and People Talking About This, among other metrics. For example, page owners can see alerts about a higher-than-usual number of fans unliking their page. PageLever users can adjust the sensitivity of alerts to be notified more or less often. Users will see their alerts when they log into the platform, through email or via RSS.

Widman says these features were both part of the original vision for the PageLever platform, which launched in August 2011. He says his team is working on additional features that build upon the existing Facebook Insights API to present information in a way that is more actionable for page owners from small businesses to large agencies.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Manager Social Media

Ralph Lauren
New York, NY

Social Media Manager

Superfly
Chicago, IL

Social Media + Web Management Consultant

IPPF/Western Hemisphere Region
New York, NY

Director of Marketing (Social Media/Web)

Creative Circle
Corona, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us