Facebook makes another mobile acquisition: location app Glancee

Facebook today closed a deal to acquire Glancee, an ambient mobile location app that alerts users when people with similar interests are nearby, according to an announcement on Glancee’s website.

Co-founders of the San Francisco-based startup — Andrea Vaccari, Alberto Tretti and Gabriel Grise — will join Facebook, but other terms of the deal were not disclosed. Glancee has already been removed from the Apple App Store.

This is the social network’s third mobile acquisition since filing for an initial public offering. The company bought mobile photo sharing app Instagram and mobile loyalty startup Tagtile within a single week in April. These, along with the six mobile acquisitions made last year, signal that Facebook wants to bring top mobile talent and technology to its company.

Glancee’s iPhone app let users sign in with Facebook, and then it would show users other people who have things in common with them within a certain radius. The app had 20,000 monthly active and 3,000 daily active Facebook-connected users, according to our AppData tracking service. Its competitor, Highlight, has 80,000 MAU and 9,000 DAU.

Unlike Instagram, which is continuing as a standalone application under its own name, Glancee could evolve into a Facebook-branded app or become part of the mobile Messenger app, which already shares a person’s location. Messenger, as it happens, is the result of Facebook’s acquisition of group messaging app Beluga last year.

Facebook’s main iOS and Android app will send users a push notification when one of their friends checks into a place nearby, but this does not seem to happen when a user simply tags a location in a photo or status, so most users rarely get these alerts or even know the feature exists.


Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us